Automated tagging application for maintaining up-to-date web analytics

A computerized method for updating website tags based on detected link changes comprising:

• collecting, by an auto-tagger application, link metadata based on a website;
• accessing, by the auto-tagger application, previously collected link metadata associated the website;
• upon detecting a link change between the collected link metadata and the accessed previously collected link metadata, identifying, by the auto-tagger application, at least one auto-tagging rule associated with the detected link change;
• and
• updating, by the auto-tagger application, at least one tag of the website based on the identified at least one auto-tagging rule.

One or more computer storage media having computer-executable instructions for updating website tags based on detected link changes that, upon execution by a processor, cause the processor to at least:

• collect, by an auto-tagger application, link metadata based on a website;
• access, by the auto-tagger application, previously collected link metadata associated the website;
• upon detecting a link change between the collected link metadata and the accessed previously collected link metadata, identify, by the auto-tagger application, at least one auto-tagging rule associated with the detected link change;
• and
• update, by the auto-tagger application, at least one tag associated with a tag management system based on the identified at least one auto-tagging rule, whereby the tag management system is configured to manage tags associated with the detected link change.