Harnessing Analytics By Server To Increase Interactivity Of Visitor with Customer's Application

A system comprising:

• a user interface module to provide a computer program to a client computer;
• an application programming interface to receive an identification of one or more multimedia assets and one or more customer preferences from the client computer;
• and
• a web module to transmit the one or more multimedia assets to a content delivery network for publication in an application implemented on a computing device, the content delivery network configured to be communicatively coupled to the web module and the computing device.

A non-transitory machine-readable medium storing instructions that, when executed by at least one programmable processor, cause the at least one programmable processor to perform operations comprising:

• transmitting, to a client computer, data to execute a program that enables a customer authorized to use the client computer to create one or more multimedia assets;
• receiving, from the client computer, the one or more multimedia assets;
• publishing, based on at least one attribute of the one or more multimedia assets, the one or more multimedia assets on an application executed on one or more computing devices coupled to the computing server;
• analyzing one or more interactions between the one or more computing devices and the one or more published multimedia assets and between the one or more computing devices and the at least one attribute of the one or more published multimedia assets to generate an analysis;
• and
• modifying the one or more published multimedia assets in the application based on the analysis.