Customizing Immersive Media Content with Embedded Discoverable Elements

A method of interacting with immersive media on a social media platform, comprising:

• at one or more servers, each having one or more processors and memory:
• storing a plurality of immersive videos and one or more respective embedded affordances for each immersive video, wherein each immersive video is a 360 video, a virtual reality video, an augmented reality video, or a mixed reality video, and each embedded affordance in a respective immersive video has a temporal location, a spatial location, and a corresponding reward for viewers;
• receiving user input from a viewer to select and play a first immersive video;
• while playing the first stored immersive video:
• receiving user input from the viewer to navigate to different spatial portions of the first immersive video using a spatial visibility window, which displays a respective selected spatial portion of the first immersive video based on placement of the spatial visibility window within the first immersive video;
• receiving a first user action from the viewer to activate a first embedded affordance of the first immersive video according to the spatial and temporal location of the first embedded affordance;
• in response to the first user action, initiating the reward corresponding to the first embedded affordance, wherein the reward includes a reward token deposited into an account corresponding to the viewer;
• and
• receiving user input from the viewer through a redemption user interface, to redeem a plurality of reward tokens from the account corresponding to the viewer, including the deposited reward token, for a single aggregated reward.