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US 2019/0196582 A1Published application
Short imagery task (sit) research method
AssigneeThe Nielsen Company (US), LLC
InventorCaleb J. Siefert
Life of this patent
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Abstract
The present disclosure relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.
Claims20
A system comprising:
- a memory including machine executable instructions;
- and
- at least one processor to execute the instructions to:
- synchronize first biometric data and second biometric data, the first biometric data associated with a first subject exposed to a first stimulus for a first period of the first stimulus and the second biometric data associated with a second subject exposed to the first stimulus for the first period;
- generate a first synchrony score for the first stimulus based on the synchronization of the first biometric data and the second biometric data;
- synchronize third biometric data and fourth biometric data, the third biometric data associated with the first subject exposed to the first stimulus for a second period of the first stimulus and the fourth biometric data associated with the second subject exposed to the first stimulus for the second period;
- generate a second synchrony score for the first stimulus based on the synchronization of the third biometric data and the fourth biometric data;
- detect a synchrony response pattern between the first synchrony score and the second synchrony score;
- and
- select at least one of (1) at least a portion of the first stimulus or (2) a second stimulus to be presented based on the synchrony response pattern.
7 more elements
A tangible machine readable storage device or storage disc comprising instruction that, when executed by at least one processor, cause the at least one processor to:
- synchronize first biometric data and second biometric data, the first biometric data associated with a first subject exposed to a first stimulus for a first period of the first stimulus and the second biometric data associated with a second subject exposed to the first stimulus for the first period;
- generate a first synchrony score for the first stimulus based on the synchronization of the first biometric data and the second biometric data;
- synchronize third biometric data and fourth biometric data, the third biometric data associated with the first subject exposed to the first stimulus for a second period of the first stimulus and the fourth biometric data associated with the second subject exposed to the first stimulus for the second period;
- generate a second synchrony score for the first stimulus based on the synchronization of the third biometric data and the fourth biometric data;
- detect a synchrony response pattern between the first synchrony score and the second synchrony score;
- and
- select at least one of (1) at least a portion of the first stimulus or (2) a second stimulus to be presented based on the synchrony response pattern.
4 more elements
A system comprising:
- first means for measuring first biometric data from a first subject exposed to a first stimulus for a first period of the first stimulus and second biometric data from the first subject exposed to the first stimulus for a second period of the first stimulus;
- second means for measuring third biometric data from a second subject exposed to the first stimulus for the first period and fourth biometric data from the second subject exposed to the first stimulus for the second period;
- and
- means for selecting media, the means for selecting to:
- synchronize first biometric data and third biometric data;
- generate a first synchrony score for the first stimulus based on the synchronization of the first biometric data and the third biometric data;
- synchronize second biometric data and fourth biometric data;
- generate a second synchrony score for the first stimulus based on the synchronization of the second biometric data and the fourth biometric data;
- detect a synchrony response pattern between the first synchrony score and the second synchrony score;
- and
- select at least one of (1) at least a portion of the first stimulus or (2) a second stimulus to be presented based on the synchrony response pattern.
8 more elements
Dependencies are inferred from the claim text.