# US 2019/0174173 A1 · Moving video tags > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2019/0174173 A1 - Document ID: US20190174173A1 - Status: Published application - Kind: A1 - Application number: 16/253,597 - Filed: 2019-01-22 - Published: 2019-06-06 - Earliest claimed: 2007-07-12 - Assignees: Gula Consulting Limited Liability Company - Applicants: Gula Consulting Limited Liability Company - Inventors: Charles J. Kulas - Web page: https://patentgrep.com/patent/US20190174173A1 ## CPC - H04N 21/4316: {for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window} - H04N 21/4312: {involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations} - H04N 21/4314: {for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid} - H04N 21/440272: {for performing aspect ratio conversion} - H04N 21/4622: {Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet (web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859)} - H04N 21/47: End-user applications - H04N 21/4722: for requesting additional data associated with the content - H04N 21/4782: Web browsing {, e.g. WebTV} - H04N 7/0122: {the input and the output signals having different aspect ratios} - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION ## Abstract A display device displays a tag overlaid on a video scene in a first portion of a video screen. The displayed tag is associated with content depicted in the video, includes descriptive text information, and is clickable, so that upon selection by a user, additional information associated with the tag is displayed. Based at least in part on an indication that the tag has been selected by a user, the tag undergoes vertical and/or horizontal repositioning relative to the first portion of the video screen, to a second portion of the video screen. The display device displays the video and the tag overlaid on the video in the second portion of the video screen. The displaying of the tag includes displaying at least a portion of the additional information associated with the tag. ## Claims ### Claim 1 A method comprising: causing a display device to display a tag overlaid on a video scene in a first portion of a video screen, the displayed tag being associated with content depicted in the video, wherein the tag includes descriptive text information, and wherein the displayed tag is clickable, so that upon selection by a user, additional information associated with the tag is displayed; receiving an indication that the tag has been selected by a user; based at least in part on the received indication, causing the tag to undergo vertical and/or horizontal repositioning relative to the first portion of the video screen, to a second portion of the video screen; and causing the display device to display the video and the tag overlaid on the video in the second portion of the video screen, wherein the displaying of the tag includes displaying at least a portion of the additional information associated with the tag. ### Claim 2 (depends on 1) The method of claim 1, wherein the vertical and/or horizontal repositioning comprises continuous motion relative to at least a portion of the video scene. ### Claim 3 (depends on 1) The method of claim 1, further comprising: causing the display device to display a second tag overlaid on the video scene in a first portion of the video screen, the displayed second tag being associated with second content depicted in the video, wherein the second tag includes descriptive text information, and wherein the second displayed tag is clickable, so that upon selection by the user, additional information associated with the second tag is displayed; receiving an indication that the second tag has been selected by the user; based at least in part on the received indication that the second tag has been selected by the user, causing the second tag to undergo vertical and/or horizontal repositioning relative to the first portion of the video screen, to a second portion of the video screen; and causing the display device to display the video and the second tag overlaid on the video in the second portion of the video screen, wherein the displaying of the second tag includes displaying at least a portion of the additional information associated with the second tag. ### Claim 4 (depends on 1) The method of claim 1, further comprising: causing the display device to display, simultaneously with the tag, a visually perceptible indicator extending between a proximity where the item is depicted in the video and a proximity of the tag. ### Claim 5 (depends on 4) The method of claim 4, further comprising: adjusting the visually perceptible indicator while the tag overlaid on the video undergoes the vertical and/or horizontal repositioning and causing the display device to additionally display the visually perceptible indicator while the tag overlaid on the video undergoes the vertical and/or horizontal repositioning. ### Claim 6 (depends on 1) The method of claim 1, wherein the tag is surrounded by a visually perceptible border defining a tag area. ### Claim 7 An apparatus for use with a video display device, the apparatus comprising: a hardware processor; and a memory storing instructions that configure the hardware processor to: cause the display device to display a tag overlaid on a video scene in a first portion of a video screen, the displayed tag being associated with content depicted in the video, wherein the tag includes descriptive text information, and wherein the displayed tag is clickable, so that upon selection by a user, additional information associated with the tag is displayed; receive an indication that the tag has been selected by a user; based at least in part on the received indication, cause the tag to undergo vertical and/or horizontal repositioning relative to the first portion of the video screen, to a second portion of the video screen; and cause the display device to display the video and the tag overlaid on the video in the second portion of the video screen, wherein the displaying of the tag includes displaying at least a portion of the additional information associated with the tag. ### Claim 8 (depends on 7) The apparatus of claim 7, wherein the vertical and/or horizontal repositioning comprises continuous motion relative to at least a portion of the video scene. ### Claim 9 (depends on 7) The apparatus of claim 7, wherein the memory further stores instructions that configure the hardware processor to: cause the display device to display a second tag overlaid on the video scene in a first portion of the video screen, the displayed second tag being associated with second content depicted in the video, wherein the second tag includes descriptive text information, and wherein the second displayed tag is clickable, so that upon selection by the user, additional information associated with the second tag is displayed; receive an indication that the second tag has been selected by the user; based at least in part on the received indication that the second tag has been selected by the user, cause the second tag to undergo vertical and/or horizontal repositioning relative to the first portion of the video screen, to a second portion of the video screen; and cause the display device to display the video and the second tag overlaid on the video in the second portion of the video screen, wherein the displaying of the second tag includes displaying at least a portion of the additional information associated with the second tag. ### Claim 10 (depends on 7) The apparatus of claim 7, wherein the memory further stores instructions that configure the hardware processor to: cause the display device to display, simultaneously with the tag, a visually perceptible indicator extending between a proximity where the item is depicted in the video and a proximity of the tag. ### Claim 11 (depends on 10) The apparatus of claim 10, wherein the memory further stores instructions that configure the hardware processor to: adjust the visually perceptible indicator while the tag overlaid on the video undergoes the vertical and/or horizontal repositioning and cause the display device to additionally display the visually perceptible indicator while the tag overlaid on the video undergoes the vertical and/or horizontal repositioning. ### Claim 12 (depends on 7) The apparatus of claim 7, wherein the tag is surrounded by a visually perceptible border defining a tag area. ### Claim 13 A computer-readable medium having instructions stored thereon, the instructions comprising: instructions to cause a display device to display a tag overlaid on a video scene in a first portion of a video screen, the displayed tag being associated with content depicted in the video, wherein the tag includes descriptive text information, and wherein the displayed tag is clickable, so that upon selection by a user, additional information associated with the tag is displayed; instructions to receive an indication that the tag has been selected by a user; instructions to cause, based at least in part on the received indication, the tag to undergo vertical and/or horizontal repositioning relative to the first portion of the video screen, to a second portion of the video screen; and instructions to cause the display device to display the video and the tag overlaid on the video in the second portion of the video screen, wherein the displaying of the tag includes displaying at least a portion of the additional information associated with the tag. ### Claim 14 (depends on 13) The computer-readable medium of claim 13, wherein the vertical and/or horizontal repositioning comprises continuous motion relative to at least a portion of the video scene. ### Claim 15 (depends on 13) The computer-readable medium of claim 13, further comprising: instructions to cause the display device to display a second tag overlaid on the video scene in a first portion of the video screen, the displayed second tag being associated with second content depicted in the video, wherein the second tag includes descriptive text information, and wherein the second displayed tag is clickable, so that upon selection by the user, additional information associated with the second tag is displayed; instructions to receive an indication that the second tag has been selected by the user; instructions to cause, based at least in part on the received indication that the second tag has been selected by the user, the second tag to undergo vertical and/or horizontal repositioning relative to the first portion of the video screen, to a second portion of the video screen; and instructions to cause the display device to display the video and the second tag overlaid on the video in the second portion of the video screen, wherein the displaying of the second tag includes displaying at least a portion of the additional information associated with the second tag. ### Claim 16 (depends on 13) The computer-readable medium of claim 13, further comprising: instructions to cause the display device to display, simultaneously with the tag, a visually perceptible indicator extending between a proximity where the item is depicted in the video and a proximity of the tag. ### Claim 17 (depends on 16) The computer-readable medium of claim 16, further comprising: instructions to adjust the visually perceptible indicator while the tag overlaid on the video undergoes the vertical and/or horizontal repositioning and to cause the display device to additionally display the visually perceptible indicator while the tag overlaid on the video undergoes the vertical and/or horizontal repositioning. ### Claim 18 (depends on 13) The computer-readable medium of claim 13, wherein the tag is surrounded by a visually perceptible border defining a tag area.