# US 2019/0172470 A1 · Media content marking and tracking methods and apparatus

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- Number: US 2019/0172470 A1
- Document ID: US20190172470A1
- Status: Published application
- Kind: A1
- Application number: 16/025,378
- Filed: 2018-07-02
- Published: 2019-06-06
- Earliest claimed: 2014-01-31
- Assignees: Sparcq, Inc.
- Applicants: Sparcq, Inc.
- Inventors: Mohammed Umair MUFTI
- Web page: https://patentgrep.com/patent/US20190172470A1

## CPC

- G10L 19/018: Audio watermarking, i.e. embedding inaudible data in the audio signal
- G06F 16/683: using metadata automatically derived from the content
- H04N 21/233: Processing of audio elementary streams {(monitoring, identification or recognition of audio in broadcast systems H04H60/58)}
- H04N 21/4316: {for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window}
- H04N 21/4394: {involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams (arrangements characterised by components specially adapted for monitoring, identification or recognition of audio in broadcast systems H04H60/58)}
- H04N 21/8352: involving content or source identification data, e.g. Unique Material Identifier [UMID]
- H04N 21/8358: involving watermark {(protecting executable software by watermarking G06F21/16; image watermarking in general G06T1/0021; watermarks inserted in still images for transmission purposes H04N1/32144; inserting watermarks during video coding H04N19/467)}
- H04N 21/8586: {by using a URL (processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02)}
- G10L: SPEECH ANALYSIS TECHNIQUES OR SPEECH SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING TECHNIQUES; SPEECH OR AUDIO CODING OR DECODING
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION

## Abstract

A system, method, and apparatus for media content marking and tracking are disclosed. An example method includes determining an identification code responsive to a request from a third-party client, generating an audio file including the identification code, transmitting the audio file to the third-party client enabling the third-party client to embed the audio file including the identification code into media content, receiving content information associated with the media content from the third-party client, storing the content information in correspondence to a stored copy of the identification code, receiving a message including the identification code from a consumer device that detected the identification code within the media content, determining the identification code corresponds to the content information, transmitting the content information to the consumer device, receiving an event from the consumer device based on the content information, and making data associated with the event graphically available for the third-party client.

## Claims

### Claim 1

An apparatus comprising:
a server configured to perform the operations described herein.