# US 2019/0172095 A1 · Process and system for location based advertising > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2019/0172095 A1 - Document ID: US20190172095A1 - Status: Published application - Kind: A1 - Application number: 16/208,974 - Filed: 2018-12-04 - Published: 2019-06-06 - Earliest claimed: 2017-12-05 - Assignees: Diesel Media Group, LLC - Applicants: Diesel Media Group, LLC - Inventors: Patrick J. Bohrman - Web page: https://patentgrep.com/patent/US20190172095A1 ## CPC - G06Q 30/0266: {based on the position of the vehicle} - G01C 21/3407: {specially adapted for specific applications} - G01C 21/36: Input/output arrangements for on-board computers - G06F 16/9537: Spatial or temporal dependent retrieval, e.g. spatiotemporal queries - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G01C: MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY (measuring liquid level G01F; radio navigation, determining distance or velocity by use of propagation effects, e.g. Doppler effects, propagation time, of radio waves, analogous arrangements using other waves G01S) - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) ## Abstract The present disclosure provides methods and systems for location based advertising which is able to use more detailed data related to when, where, and how advertising is done and who sees it, as well as providing data useful in the evaluation of the advertising. For example, in accordance with various aspects of the present disclosure, the system identifies one or more vehicles with standard routes. Route data is collected using a vehicle tracking device associated with the vehicle. Peripheral data associated with the standard route is also collected. The route data and the peripheral data are processed to output a route attribute profile which is communicated to a target business to sell white space on the vehicle for advertising. ## Claims ### Claim 1 A computer implemented system for mobile advertising, comprising the steps of: identifying a vehicle with a standard route; collecting route data using a vehicle tracking device associated with the vehicle; collecting peripheral data associated with the standard route; storing the route data and peripheral data on a storage medium; processing the route data and the peripheral data with a processor to output a route attribute profile; and communicating the route attribute profile to a target business to sell white space on the vehicle for advertising. ### Claim 2 (depends on 1) The computer implemented system for mobile advertising of claim 1, wherein the vehicle tracking device is a GPS device. ### Claim 3 (depends on 1) The computer implemented system for mobile advertising of claim 1, further comprising the step of using the route attribute profile to determine the target business. ### Claim 4 (depends on 1) The computer implemented system for mobile advertising of claim 1, wherein the target business requests a preferred route attribute profile and the system accesses a database of known route attribute profiles to provide a match to the preferred route attribute profile. ### Claim 5 (depends on 1) The computer implemented system for mobile advertising of claim 1, wherein the route data comprises waypoints along the standard route, an amount of time it takes the vehicle to go between waypoints, and a time of day the vehicle passes the waypoints. ### Claim 6 (depends on 1) The computer implemented system for mobile advertising of claim 1, wherein the peripheral data comprises demographics of the standard route. ### Claim 7 (depends on 1) The computer implemented system for mobile advertising of claim 1, wherein the peripheral data is retrieved from a database. ### Claim 8 (depends on 5) The computer implemented system for mobile advertising of claim 5, wherein the peripheral data comprises demographics between the waypoints along the standard route. ### Claim 9 (depends on 1) The computer implemented system for mobile advertising of claim 1, wherein the peripheral data is created by determining at least one of: whether portions between waypoints on the standard route are residential, commercial or industrial areas, whether portions between waypoints on the standard route are city or highway, and socioeconomic status of people likely to observe the vehicle at the portions between waypoints. ### Claim 10 (depends on 1) The computer implemented system for mobile advertising of claim 1, wherein the peripheral data is created based on pulling data from unique individual devices proximate a peripheral data receiver associated with the vehicle along the standard route. ### Claim 11 (depends on 10) The computer implemented system for mobile advertising of claim 10, wherein the peripheral data is used to push advertisement to the unique individual devices proximate the peripheral data receiver. ### Claim 12 (depends on 1) The computer implemented system for mobile advertising of claim 1, wherein the route attribute profile comprises an approximate number of people likely to observe the vehicle and a demographic associated with the people. ### Claim 13 (depends on 1) The computer implemented system for mobile advertising of claim 1, further comprising the step of tracking the vehicle along the standard route to create tracking data. ### Claim 14 (depends on 13) The computer implemented system for mobile advertising of claim 13, wherein the tracking data includes at least one of reporting where the vehicle stopped on the standard route, how long it took the vehicle to run the standard route, where the vehicle was parked on the standard route, and where the vehicle was parked off the standard route. ### Claim 15 (depends on 13) The computer implemented system for mobile advertising of claim 13, wherein the tracking is done in real time. ### Claim 16 (depends on 13) The computer implemented system for mobile advertising of claim 13, wherein the target business can login to the system to view the tracking data. ### Claim 17 (depends on 1) The computer implemented system for mobile advertising of claim 1, further comprising the steps of periodically re-evaluating the route attribute profile. ### Claim 18 (depends on 1) The computer implemented system for mobile advertising of claim 1, further comprising the step of evaluating a plurality of standard routes and ranking them on a scale from basic to premium. ### Claim 19 (depends on 1) The computer implemented system for mobile advertising of claim 1, further comprising the steps of: determining a period of time when the vehicle is not travelling on the standard route; selecting an event with a desired demographic; selecting an advertisement based on the desired demographic; associating the advertisement with the vehicle; and parking the vehicle proximate the event during the period of time. ### Claim 20 (depends on 19) The computer implemented system for mobile advertising of claim 19, wherein the advertisement comprises push notifications within a geofence.