# US 2019/0172091 A1 · Apparatus and methods for adaptive signage

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- Number: US 2019/0172091 A1
- Document ID: US20190172091A1
- Status: Published application
- Kind: A1
- Application number: 15/830,192
- Filed: 2017-12-04
- Published: 2019-06-06
- Earliest claimed: 2017-12-04
- Assignees: AT&T Intellectual Property I, L.P.
- Applicants: AT&T Intellectual Property I, L.P.
- Inventors: Pramod Pateel; William Shaw; Timothy Barge; Bryan Corbin; Robert Tuttle
- Web page: https://patentgrep.com/patent/US20190172091A1

## CPC

- G06Q 30/0261: {based on user location}
- G06F 16/24575: {using context}
- G06Q 30/0267: {Wireless devices}
- G06Q 30/0269: {based on user profile or attribute}
- G06T 7/70: Determining position or orientation of objects or cameras (camera calibration G06T7/80)
- H04N 23/20: for generating image signals from infrared radiation only
- G01S 15/88: Sonar systems specially adapted for specific applications (seismic or acoustic prospecting or detecting G01V1/00)
- G01S 17/88: Lidar systems specially adapted for specific applications
- G06T 3/40: Scaling of whole images or parts thereof, e.g. expanding or contracting
- G06V 20/52: Surveillance or monitoring of activities, e.g. for recognising suspicious objects (recognising microscopic objects G06V20/69)
- G06V 40/20: Movements or behaviour, e.g. gesture recognition (recognition of facial expressions G06V40/16)
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- G06T: IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION
- G01S: RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
- G06V: IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING

## Abstract

Aspects of the subject disclosure may include, for example, a machine-readable storage medium that includes executable instructions that, when executed by a processing system, facilitate performance of operations which include modifying advertising content at a display responsive to a person being determined to be in a first zone relative to the display, determining a presence of a communication device of the person, wherein the second zone is closer in range to the display than the first zone, transmitting a query to the communication device, receiving from the communication device the identifying characteristic of the person, obtaining an image of the person responsive to the person being determined to be in a third zone relative to the display, wherein the third zone is closer in range to the display than the first zone and the second zone, and obtaining modified content for the person based on the identifying characteristic.

## Claims

### Claim 1

A device, comprising:
a processing system including a processor; and
a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising:
displaying advertising content on a display device;
determining, via a first sensor, a first distance of a person from the display device;
modifying an image on the display device responsive to the person being determined to be in a first zone based on the first distance;
determining a presence of a communication device utilized by the person responsive to the person being determined to be in a second zone based on a first change of the first distance to a second distance between the person and the display, wherein the second zone is at the second distance, and wherein the second distance is closer to the display device than the first distance;
querying the communication device to determine an identity of the person, wherein the communication device provides an identifying characteristic of the person responsive to the querying;
observing, via a second sensor, an image of the person responsive to the person being determined to be in a third zone based on a second change of the second distance to a third distance between the person and the display, wherein the third zone is at the third distance, and wherein the third distance is closer to the display device than the first distance and the second distance;
determining a profile of the person based on the image of the person and according to the identifying characteristic; and
presenting an altered image in the display device based on the profile of the person while the person is in the third zone.

### Claim 2 (depends on 1)

The device of claim 1, wherein the operations further comprise providing an advertising offer to the communication device based on the profile and according to an advertising objective.

### Claim 3 (depends on 1)

The device of claim 1, wherein the observing the image of the person further comprises determining a direction of view by the person according to the image, and
wherein the presenting the altered image is responsive to the determining the direction of view by the person.

### Claim 4 (depends on 1)

The device of claim 1, wherein the observing the image further comprises determining a gesture of the person according to the image, and
wherein the presenting the altered image is responsive to the determining the gesture of the person.

### Claim 5 (depends on 1)

The device of claim 1, wherein the altered image comprises an invitation for the person to utilize the communication device to contact an advertising server for further information concerning the advertising content according to an advertising objective.

### Claim 6 (depends on 1)

The device of claim 1, wherein the second sensor comprise a camera system.

### Claim 7 (depends on 1)

The device of claim 1, wherein the first sensor comprise a sonar system.

### Claim 8 (depends on 1)

The device of claim 1, wherein the first sensor comprise an infrared system.

### Claim 9 (depends on 1)

The device of claim 1, wherein the modifying the image comprises enlarging the image based on the first distance.

### Claim 10

A method, comprising:
providing, by a processing system comprising a processor, advertising content to be displayed on a monitor;
receiving, by the processing system via a first sensor, a first indication of a person being in a first zone;
providing, by the processing system, an instruction to modify the advertising content on the monitor, as modified advertising content, responsive to the person being determined to be in the first zone;
receiving, by the processing system, a second indication of the person being in a second zone;
determining, by the processing system, a presence of a communication device of the person responsive to the second indication, wherein the second zone is in closer proximity to the monitor than the first zone;
sending, by the processing system, a query to the communication device to determine an identifying characteristic of the person;
receiving, by the processing system, from communication device the identifying characteristic of the person;
receiving, by the processing system, an image of the person responsive to the person being determined to be in a third zone, wherein the third zone is closer to the monitor than the first zone and the second zone;
determining, by the processing system, a profile of the person based on the identifying characteristic and based on the image of the person; and
causing, by the processing system, the monitor to display an altered image in the monitor based on the profile of the person.

### Claim 11 (depends on 10)

The method of claim 10, further comprising sending an advertising offer to the communication device based on the profile and according to an advertising objective.

### Claim 12 (depends on 10)

The method of claim 10, wherein the determining the profile further comprises determining a direction of view by the person from the image of the person, and
wherein the causing the monitory to display the altered image is based on the determining the direction of view by the person.

### Claim 13 (depends on 10)

The method of claim 10, wherein the determining the profile further comprises detecting from the image of the person a gesture of the person, and
wherein the causing the monitory to display the altered image is based on the detecting the gesture by the person.

### Claim 14 (depends on 10)

The method of claim 10, wherein the altered image comprises an invitation for the person to utilize the communication device to contact an advertising server for further information concerning the advertising content according to an advertising objective.

### Claim 15

A machine-readable storage medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, comprising:
modifying advertising content at a display, as modified advertising content, responsive to a person being determined to be in a first zone relative to the display;
determining a presence of a communication device of the person responsive to determining that the person is in a second zone relative to the display, wherein the second zone is closer in range to the display than the first zone;
transmitting a query to the communication device to determine an identifying characteristic of the person;
receiving from the communication device the identifying characteristic of the person;
obtaining an image of the person responsive to the person being determined to be in a third zone relative to the display, wherein the third zone is closer in range to the display than the first zone and the second zone;
obtaining modified content for the person based on the identifying characteristic; and
presenting the modified content at the display.

### Claim 16 (depends on 15)

The machine-readable storage medium of claim 15, wherein the operations further comprise sending an advertising offer to the communication device based on the identifying characteristic and according to an advertising objective.

### Claim 17 (depends on 15)

The machine-readable storage medium of claim 15, wherein the operations further comprise determining a direction of a view of the person based on the image of the person, and
wherein the obtaining modified content is based on the determining the direction of the view by the person.

### Claim 18 (depends on 15)

The machine-readable storage medium of claim 15, wherein the operations further comprise determining a gesture of the person based on the image of the person, and
wherein the obtaining modified content is based on the determining the gesture by the person.

### Claim 19 (depends on 15)

The machine-readable storage medium of claim 15, wherein the modified content comprises an invitation for the person to utilize communication equipment to contact an advertising server for further information concerning the advertising content according to an advertising objective.

### Claim 20 (depends on 15)

The machine-readable storage medium of claim 15, wherein the modifying the image comprises enlarging the image based on a distance between the person and the display.