# US 2019/0172077 A1 · Methods and apparatus to generate electronic mobile measurement census data > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2019/0172077 A1 - Document ID: US20190172077A1 - Status: Published application - Kind: A1 - Application number: 16/268,173 - Filed: 2019-02-05 - Published: 2019-06-06 - Earliest claimed: 2014-03-13 - Assignees: The Nielsen Company (US), LLC - Applicants: The Nielsen Company (US), LLC - Inventors: Kumar Nagaraja Rao; Tianjue Luo; Albert Ronald Perez; Stephen S. Bell - Web page: https://patentgrep.com/patent/US20190172077A1 ## CPC - G06Q 30/0201: Market modelling; Market analysis; Collecting market data - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract An example apparatus includes at least one processor and first memory comprising computer readable instructions that, when executed, cause the at least one processor to log an impression in second memory at an audience measurement entity based on a communication received from a computing device. The example computer readable instructions, when executed, cause the at least one processor to determine that a primary user of the computing device is not the user operating the computing device when a first probability score for the primary user does not satisfy a threshold, and in response to determining that the primary user is not the user operating the computing device, identify one of a plurality of secondary users as the user operating the computing device. The example computer readable instructions, when executed, cause the at least one processor to store demographic information of the user operating the computing device. ## Claims ### Claim 1 An apparatus for generating electronic media measurement census data, comprising: means for logging an impression based on a communication received from a client device, the logged impression corresponding to media accessed at the client device by a user operating the client device; means for correcting impressions to: determine that a primary user of the client device is not the user operating the client device when a first probability score for the primary user does not satisfy a threshold, the first probability score indicative of a probability that the primary user is an audience member of the media accessed at the client device, the primary user being a household member of a household; and in response to determining that the primary user is not the user operating the client device, determine the user operating the client device is one of a plurality of secondary users by: determining probability scores for corresponding ones of the secondary users, the secondary users being household members residing in the household with the primary user, the probability scores indicative of probabilities that corresponding ones of the secondary users are the user operating the client device; and identifying the one of the secondary users as corresponding to a highest probability score as being the user operating the client device; and means for processing to: associate demographic information of the user operating the client device with the logged impression associated with the media; and reduce a misattribution error by associating demographic information of the user operating the client device with the logged impression associated with the media. ### Claim 2 (depends on 1) The apparatus of claim 1, wherein when a size of the household equals one, the means for correcting impressions is to identify the primary user as the user operating the client device. ### Claim 3 (depends on 1) The apparatus of claim 1, wherein when the primary user has indicated that the primary user does not share the client device, the means for correcting impressions is to identify the primary user as the user operating the client device. ### Claim 4 (depends on 1) The apparatus of claim 1, wherein the threshold is a calibration factor divided by a size of the household. ### Claim 5 (depends on 1) The apparatus of claim 1, wherein the means for processing is to reduce required processing resources on the client device when associating the demographic information of the user operating the client device with the logged impression by identifying the user operating the client device without requiring the user operating the client device to self-identify. ### Claim 6 (depends on 4) The apparatus as defined in claim 4, wherein the calibration factor is based on demographic information of the primary user and a type of the client device. ### Claim 7 (depends on 6) The apparatus as defined in claim 6, wherein the demographic information of the primary user and the type of the client device define a first demographic group, and the calibration factor is a ratio of an average time that the first demographic group accessed the media and an average time that all demographic groups accessed the media. ### Claim 8 An apparatus to correct media measurement data generated by a server, comprising: means for generating electronic mobile measurement data based on network communications received from client devices, the network communications corresponding to media accessed at the client devices; means for generating an assignment model to: select attributes associated with the electronic mobile measurement data to include in a model; generate the model based on the attributes and a first portion of the electronic mobile measurement data; and determine a percentage of a second portion of the electronic mobile measurement data that the model correctly associates with corresponding users of the client devices; and means for correcting impressions to, when the percentage satisfies a threshold: determine: (a) when a user operating a client device is a primary user based on the model, and (b) when the user operating the client device is one of a plurality of secondary users based on the model; and associate demographic information of the user with the electronic mobile measurement data to reduce a misattribution error generated by the impression logging means when generating the electronic mobile measurement data. ### Claim 9 (depends on 8) The apparatus of claim 8, wherein the means for correcting impressions is to associate the demographic information of the user operating the client device with the electronic mobile measurement data to reduce processing resources on the client device by identifying the user operating the client device without requiring the user operating the client device to self-identify. ### Claim 10 (depends on 8) The apparatus of claim 8, wherein the attributes are first attributes and the model is a first model, and when the percentage does not satisfy the threshold: the means for generating the assignment model is to: select second attributes associated with the electronic mobile measurement data; and generate a second model based on the second attributes and the first portion of the electronic mobile measurement data; and the means for correcting impressions is to: identify the user operating the client device as at least one of the primary user or one of the plurality of secondary users based on the second model; and associate demographic information of the user with the electronic mobile measurement data to reduce the misattribution error. ### Claim 11 (depends on 8) The apparatus of claim 8, wherein the attributes include at least one of demographic information, household information, media information, or information related to the client devices. ### Claim 12 (depends on 8) The apparatus of claim 8, wherein the threshold is based on at least one of an error tolerance of a customer of an audience measurement entity or a known amount of error in the first portion of the electronic mobile measurement data. ### Claim 13 (depends on 8) The apparatus of claim 8, wherein when a size of a household of the user operating the client device equals one, the means for correcting impressions is to identify the primary user as the user operating the client device. ### Claim 14 An apparatus for generating electronic media measurement census data, comprising: at least one processor; and first memory comprising computer readable instructions that, when executed, cause the at least one processor to: log an impression in second memory at an audience measurement entity based on a communication received from a computing device, the logged impression corresponding to media accessed at the computing device by a user operating the computing device; determine that a primary user of the computing device is not the user operating the computing device when a first probability score for the primary user does not satisfy a threshold, the first probability score indicative of a probability that the primary user is an audience member of the media accessed at the computing device, the primary user being a household member of a household; and in response to determining that the primary user is not the user operating the computing device, identify one of a plurality of secondary users as the user operating the computing device by: determining probability scores for corresponding ones of the secondary users, the secondary users being household members residing in the household with the primary user, the probability scores indicative of probabilities that corresponding ones of the secondary users are the user operating the computing device; and identifying the one of the plurality of secondary users corresponding to a highest probability score as being the user operating the computing device; and store demographic information of the user operating the computing device in the second memory in association with the logged impression associated with the media. ### Claim 15 (depends on 14) The apparatus of claim 14, wherein when a size of the household equals one, the instructions are further to cause the at least one processor to identify the primary user as the user operating the computing device. ### Claim 16 (depends on 14) The apparatus of claim 14, wherein when the primary user has indicated that the primary user does not share the computing device, the instructions are further to cause the at least one processor to identify the primary user as the user operating the computing device. ### Claim 17 (depends on 14) The apparatus of claim 14, wherein the threshold is based on an error tolerance of a customer of the audience measurement entity. ### Claim 18 (depends on 14) The apparatus of claim 14, wherein the threshold is a calibration factor divided by a size of the threshold. ### Claim 19 (depends on 18) The apparatus of claim 18, wherein the calibration factor is based on demographic information of the primary user and a type of the computing device. ### Claim 20 (depends on 19) The apparatus of claim 19, wherein the demographic information of the primary user and the type of the computing device define a first demographic group, and the calibration factor is a ratio of an average time that the first demographic group accessed the media and an average time that all demographic groups accessed the media.