# US 2019/0171902 A1 · Product information generation system, product information generation program, and product information generation method > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2019/0171902 A1 - Document ID: US20190171902A1 - Status: Published application - Kind: A1 - Application number: 16/156,157 - Filed: 2018-10-10 - Published: 2019-06-06 - Earliest claimed: 2017-10-18 - Assignees: Mercari, Inc. - Applicants: Mercari, Inc. - Inventors: Takuma YAMAGUCHI; Kenji SUGIKI - Web page: https://patentgrep.com/patent/US20190171902A1 ## CPC - G06Q 30/08: Auctions - G06F 16/532: Query formulation, e.g. graphical querying - G06F 16/5866: {using information manually generated, e.g. tags, keywords, comments, manually generated location and time information} - G06V 20/20: in augmented reality scenes - G06F 18/22: Matching criteria, e.g. proximity measures - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) - G06V: IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING ## Abstract Provided is a product information generation system and the like capable of performing comprehensive determination using information on access to a plurality of pieces of media data from media data representing a product and generating product information. A product information generation system including a storage unit that stores access information used for access to product media data representing a product from a plurality of terminal devices in association with the product media data, a communication unit that receives the product media data transmitted from one terminal device, a feature extraction unit that extracts a feature of the received product media data, a similar media acquisition unit that acquires similar product media data of which a degree of similarity to the received product media data is equal to or higher than a predetermined degree of similarity and the access information associated with the similar product media data from the storage unit on the basis of the extracted feature, and an information generation unit that merges a plurality of pieces of access information of the acquired similar product media data to generate product information indicating the product of the received product media data. ## Claims ### Claim 1 A product information generation system comprising: a storage unit that stores access information used for access to product media data representing a product from a plurality of terminal devices in association with the product media data; a communication unit that receives the product media data transmitted from one terminal device; a feature extraction unit that extracts a feature of the received product media data; a similar media acquisition unit that acquires similar product media data having a degree of similarity with the received product media data equal to or higher than a predetermined degree of similarity and that acquires the access information associated with the similar product media data acquired from the storage unit on the basis of the extracted feature; and an information generation unit that merges a plurality of pieces of the access information of the acquired similar product media data to generate product information indicating the product of the received product media data. ### Claim 2 (depends on 1) The product information generation system according to claim 1, wherein the storage unit stores the product information of the similar product media data, and the information generation unit merges the product information and the product information of the acquired similar product media data together and updates the product information. ### Claim 3 (depends on 1) The product information generation system according to claim 1, wherein the access information further includes search log information indicating a search history for accessing the product media data, and the information generation unit merges the search keywords indicated in the search log information to generate product information of the received product media data. ### Claim 4 (depends on 1) The product information generation system according to claim 1, wherein the access information further includes page transition log information indicating a transition history of a page according to an operation of the terminal regarding the product media data, the product information generation system further comprises an information evaluation unit that evaluates a generation priority at the time of generation of the product information of the received product media data with respect to the access information on the basis of the page transition log information, and the information generation unit gives priority to the access information having the high generation priority to generate product information of the received product media data. ### Claim 5 (depends on 1) The product information generation system according to claim 1, wherein the storage unit stores purchase history information indicating a purchase history of a product represented in the product media data and a weight value for weighting according to the purchase history information, the information evaluation unit evaluates a degree of purchase contribution indicating a degree of contribution to purchase of the product of the access information of which a degree of correlation with the purchase history information is equal to or higher than a predetermined degree of correlation on the basis of a weight value of the purchase history information, and the information generation unit prioritizes the access information of the similar product media data having a high degree of purchase contribution to generate product information of the received product media data. ### Claim 6 (depends on 1) The product information generation system according to claim 1, wherein the storage unit stores a similar media determination model for pattern recognition constructed by receiving a feature quantity of at least one of the product media data and the access information as learning data in a predetermined period of time, the similar media acquisition unit determines the similar product media data of which a degree of similarity with the product media data is equal to or higher than a predetermined degree of similarity on the basis of the feature quantity of the media data using the similar media determination model, and acquires the similar product media data, the product information generation system includes an output unit that outputs the product media data and product information of the product media data; and an input unit that receives a designation input as to whether or not a user has adopted access information of the similar product media data that is a setting source with respect to the output product information of the media data, and the feature extraction unit further constructs the similar media determination model by receiving information of the designation input as to whether the received access information is adopted as learning data. ### Claim 7 A non-transitory computer-readable storage medium having instructions stored thereon that, when executed by at least one computer processor, cause the at least one computer processor to perform functions comprising: a storage function of storing access information used for access to product media data representing a product from a plurality of terminal devices in association with the product media data; a communication function of receiving the product media data transmitted from one terminal device; a feature extraction function of extracting a feature of the received product media data; a similar media acquisition function of acquiring similar product media data having a degree of similarity to the received product media data equal to or higher than a predetermined degree of similarity and of acquiring the access information associated with the similar product media data acquired from the storage unit on the basis of the extracted feature; and an information generation function of merging a plurality of pieces of the access information of the acquired similar product media data to generate product information indicating the product of the received product media data. ### Claim 8 A product information generation method comprising: storing, by a computer, access information used for access to product media data representing a product from a plurality of terminal devices in association with the product media data; receiving, by a computer, the product media data transmitted from one terminal device; extracting, by the computer, a feature of the received product media data; acquiring, by the computer, similar product media data having a degree of similarity to the received product media data equal to or higher than a predetermined degree of similarity and acquiring the access information associated with the similar product media data from the storage unit on the basis of the extracted feature; and merging, by the computer, a plurality of pieces of the access information of the acquired similar product media data to generate product information indicating the product of the received product media data.