Creator experimentation framework
AssigneeFacebook, Inc.
InventorsPeng Zhao, Russell Aaron Phillips, Heping Gao, Jonathan E. Chen, Abhishek Bapna
Life of this patent
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Abstract
In one embodiment, a method includes a computer server machine receiving a request from a first user to interact with a multimedia content. The computer server machine then associates the first user with a control group, wherein the control group comprises a first set of users interacting with the multimedia content. When the first user is associated with the control group, the computer server machine then applies a first content insertion model to the multimedia content and records a first set of metrics based on the interaction of the first user with the multimedia content.
Claims21
A method, comprising:
- by a computer server machine, receiving a request from a first user to interact with a multimedia content;
- by the computer server machine, associating the first user with a control group, wherein the control group comprises a first set of users interacting with the multimedia content;
- by the computer server machine, applying a first content insertion model to the multimedia content when the first user is associated with the control group;
- by the computer server machine, recording a first set of metrics, wherein the first set of metrics comprises a first quantifier of attributable results generated by the interaction of the first user with the multimedia content;
- by the computer server machine, obtaining a second set of metrics comprising a second quantifier of attributable results generated by interaction of a second user with the multimedia content, wherein the second user is associated with an experimental group corresponding to a second content insertion model;
- and
- by the computer server machine, determining a recommended content insertion model based on a comparison of the first quantifier of attributable results and the second quantifier of attributable results.
(canceled)
One or more computer-readable non-transitory storage media embodying software that is operable when executed to:
- receive a request from a first user to interact with a multimedia content;
- associate the first user with a control group, wherein the control group comprises a first set of users interacting with the multimedia content;
- apply a first content insertion model to the multimedia content when the first user is associated with the control group;
- record a first set of metrics, wherein the first set of metrics comprises a first quantifier of attributable results generated by the interaction of the first user with the multimedia content;
- obtain a second set of metrics comprising a second quantifier of attributable results generated by interaction of a second user with the multimedia content, wherein the second user is associated with an experimental group corresponding to a second content insertion model;
- and
- determine a recommended content insertion model based on a comparison of the first quantifier of attributable results and the second quantifier of attributable results.
(canceled)
A system comprising:
- one or more processors;
- and
- one or more computer-readable non-transitory storage media coupled to one or more of the processors and comprising instructions operable when executed by one or more of the processors to cause the system to:
- receive a request from a first user to interact with a multimedia content;
- associate the first user with a control group, wherein the control group comprises a first set of users interacting with the multimedia content;
- apply a first content insertion model to the multimedia content when the first user is associated with the control group;
- record a first set of metrics, wherein the first set of metrics comprises a first quantifier of attributable results generated by the interaction of the first user with the multimedia content;
- obtain a second set of metrics comprising a second quantifier of attributable results generated by interaction of a second user with the multimedia content, wherein the second user is associated with an experimental group corresponding to a second content insertion model;
- and
- determine a recommended content insertion model based on a comparison of the first quantifier of attributable results and the second quantifier of attributable results.
(canceled)
Dependencies are inferred from the claim text.