System for retrieving privacy-filtered information from transaction data

A computing system for obtaining a privacy-filtered response to a query of a system user, the computing system comprising:

• a server, the server comprising a server processor, tangible non-volatile server memory, server program code present on said server memory to instruct said server processor;
• a computer-readable medium, the computer-readable medium comprising a database, said database comprising privacy settings comprising a privacy threshold;
• and
• a device, said device comprising a device processor, tangible non-volatile device memory, device program code present on said device memory to instruct said device processor;
• wherein said server is configured to receive raw transaction data from an external source including a raw transaction database or a raw transaction feed, said raw transaction data comprising a plurality of raw transactions associated with a plurality of users, wherein said server is configured to receive said query of said system user via said device;
• said computing system configured to obtain said privacy-filtered response to said query of said system user, said query relating to a company comprising one or more stores, said company relating to a plurality of products/services offered to one or more users via said one or more stores, at least one of said plurality of products/services relating to one or more brands, said query comprising query-related information including a store name or a brand name, said system further configured to:
• receive said query from said system user via said device, said query relating to at least one store and/or at least one brand;
• query said raw transaction data based on said query, obtaining raw query results;
• process said raw query results, obtaining a response;
• and
• return said response to said system user via said device;
• wherein said database comprises business data, said business data comprising user information and/or company information;
• wherein said response concerns said privacy-filtered response;
• and wherein said system is configured to process said raw query results by:
• extending said raw query results with extension data based at least on said business data and preferably based on said query-related information, obtaining enriched transaction data;
• and
• filtering said enriched transaction data based at least on said privacy threshold, obtaining said privacy-filtered response;
• whereby said enriched transaction data and said privacy-filtered response are organized in fields and entries;
• and whereby said filtering the enriched transaction data comprises a generalization of at least one entry of said enriched transaction data for preventing identification of a user relating to said entry.