Method of and server for transmitting a personalized message to a user electronic device

A method of sending personalized content to an electronic device associated with a user, the method executable in a personalized content system, the personalized content system including:

• a communication network;
• a network resource server hosting a network resource and accessible via the communication network;
• the electronic device configured to access the network resource via the communication network,
• a personalized content server coupled to the communication network and accessible by the network resource server and the electronic device via the communication network;
• the network resource having a generic content link and a personalized content link;
• the generic content link for accessing a generic content portion hosted by the network resource server to be displayed as part of the network resource when displayed by the electronic device and the personalized content link for accessing a personalized content portion hosted by the personalized content server to be displayed as part of the network resource when displayed by the electronic device;
• the method comprising:
• receiving, by the personalized content server, from the network resource server, a proxy-request for a network resource, the proxy-request having been generated based on a resource request for the network resource received from the electronic device;
• based on the proxy-request, requesting by the personalized content server from the network resource server, content of the network resource;
• parsing, by the personalized content server, content of the network resource, to detect a plurality of links contained therein, the plurality of links including the generic content link and the personalized content link;
• executing, by the personalized content server, a link obfuscation routine, the link obfuscation routine being applied to an entirety of the plurality of links such that:
• each link of the plurality of links is obfuscated using a pre-determined link template, the pre-determined link template being based, at least in part, based on a domain name of the network resource server;
• transmitting the content of the network resource with the plurality of links having been obfuscated to the electronic device.