Methods and apparatus to transition between 2d and 3d renderings of augmented reality content

A non-transitory computer readable medium comprising instructions that, when executed, cause one or more machines to at least:

• render an AR object to appear in a first zone of a real world environment;
• in response to user input:
• move the rendering of the AR object relative to the real world environment based upon a first set of rules;
• and
• render the AR object in a second zone of the real world environment, movement of the AR object in the second zone based on a second set of rules different than the first set of rules.

A method comprising:

• rendering, by executing an instruction with at least one processor, an AR object to appear in a first zone of a real world environment;
• in response to user input:
• moving, by executing an instruction with the at least one processor, the rendering of the AR object relative to the real world environment based upon a first set of rules;
• and
• rendering, by executing an instruction with the at least one processor, the AR object in a second zone of the real world environment, movement of the AR object in the second zone based on a second set of rules different than the first set of rules.