Decision factors analyzing device and decision factors analyzing method

A decision factors analyzing device, comprising:

• a communication circuit unit, configured to connect with an E-commerce server of an E-commerce website;
• a storage device, configured to store a plurality of code modules;
• and
• a processor, configured to access and execute the code modules to perform a decision factors analyzing operation corresponding to a product type, wherein the code modules comprise:
• a data extraction module, configured to read a plurality of product information data, a plurality of browse history data and a plurality of purchase history data respectively corresponding to a plurality of consumers from the E-commerce server;
• a decision factors management module, configured to manage the decision factors analyzing operation;
• and
• a regression model management module, configured to train a regression model,
• wherein the decision factors management module obtains a feature sequence corresponding to the product type from the browse history data and the purchase history data according to the product type,
• wherein the decision factors management module obtains a decision factor sequence corresponding to the product type according to the feature sequence, the product information data and the regression model, wherein a first decision factor which is foremost sorted among a plurality of decision factors in the decision factor sequence corresponding to the product type is determined as key product information which mainly influences whether products of the product type are purchased.