Generating an electronic wardrobe profile for an individual user in a customer account id

A computer program product, comprising a non-transitory tangible storage device having program code embodied therewith, the program code executable by a processor of a computer to perform a method, the method comprising:

• receiving purchase transaction data associated with the group profile, wherein the purchase transaction data comprises data for one or more wardrobe items;
• detecting, in one or more social media posts of the individual user, an electronic representation of the one or more wardrobe items in the purchase transaction data;
• and
• building the user wardrobe profile of the individual user, based on an association between the purchase transaction data and the electronic representation of the one or more wardrobe items detected in the one or more social media posts of the individual user.

A computer system, comprising:

• one or more computer devices each having one or more processors and one or more tangible storage devices;
• and
• a program embodied on at least one of the one or more storage devices, the program having a plurality of program instructions for execution by the one or more processors, the program instructions comprising instructions for:
• receiving purchase transaction data associated with the group profile, wherein the purchase transaction data comprises data for one or more wardrobe items;
• detecting, in one or more social media posts of the individual user, an electronic representation of the one or more wardrobe items in the purchase transaction data;
• and
• building the user wardrobe profile of the individual user, based on an association between the purchase transaction data and the electronic representation of the one or more wardrobe items detected in the one or more social media posts of the individual user.