Ad frame management system and ad frame coordinating computer

An AD frame management system, comprising:

• a content distributing computer that
• distributes a distribution datum in correspondence with a content distribution request, wherein the distribution datum includes two or more composition frames, each of which has
• an attribution datum specifying that the composition frame is either an AD frame for adverting or a content frame for displaying a content, each of the content frames linking with content data, and an AD tag for creating an AD data request being embedded in each of the AD frames,
• an area defining datum specifying a size of the composition frame, the composition frames being configured to be arranged in a single screen, and
• stores a plurality of the content data to be linked with the content frames,
• a bid management computer that
• stores a plurality of the AD data, each of which has its size datum specifying a size of an advertisement created by the AD datum,
• performs a bidding for one of the AD frames, which is defined as a bidding AD frame, the bidding being initiated by the AD data request caused by the AD tag in the bidding frame,
• receives bids for the bidding AD frame, the bids being executed with a real time bidding platform such that each of the bids includes at least a bid price, deciding a winning bid such that one AD datum is selected for the bidding AD frame among the stored AD data of which the size data match the size datum of the bidding AD frame, and is supplied to the bidding AD frame to be displayed,
• a plurality of AD frame bidding computers that perform the bids for the AD frames and transmits the bids to the bid management computer,
• a frame coordinating computer that coordinates the attribution data of the composition frames,
• a user terminal computer that has the single screen wherein the user terminal computer
• receives the distribution datum from the content distributing computer,
• displays in the single screen
• advertisements in the AD frames, the advisements being created with the AD data supplied from the bid management computer, and
• contents in the content frames, the contents being created with the content data linked with the content frames, which are obtained from the content distributing computer, wherein
• the user terminal computer transmits user operation information, which is related to a clicking record operated in the user terminal computer while displaying the distribution datum, to the bid management computer,
• the frame coordinating computer comprises
• a frame increase/decrease determining means that determines to increase or to decrease a number of the AD frames in the distribution datum while maintaining a total frame number of the composition frames by comparing a statistic value calculated from the user operation information with a predetermined threshold value,
• a change instructing means that creates and transmits a frame type change order to the content distributing computer in order to turn the attribution data of one or more of the content frames into those of the AD frames in a case where the number of the AD frames is determined to increase,
• the content distributing computer, which received the frame type change order, revises the distribution data, by
• selecting one or more of the content frames to be changed, which are defined as selected content frames, and
• turning the attribution data of the selected content frames into those of the AD frames, which are defined as changed AD frames, wherein an AD tag is embedded to each of the changed AD frames in order to initiate a bidding for the changed AD frames such that advertisements created by the AD data supplied from the bid management computer using the AD tags are to be displayed in the changed Ad frames when the revised distribution data is distributed to the user terminal computer.

An AD frame management system, comprising:

• a content distributing computer that
• distributes a distribution datum in correspondence with a content distribution request, wherein the distribution datum includes two or more composition frames, each of which has
• an attribution datum specifying that the composition frame is either an AD frame for adverting or a content frame for displaying a content, each of the content frames linking with content data, and an AD tag for creating an AD data request being embedded in each of the AD frames,
• an area defining datum specifying a size of the composition frame, the composition frames being configured to be arranged in a single screen, and
• stores a plurality of the content data to be linked with the content frames,
• a bid management computer that
• stores a plurality of the AD data, each of which has its size datum specifying a size of an advertisement created by the AD datum,
• performs a bidding for one of the AD frames, which is defined as a bidding AD frame, the bidding being initiated by the AD data request caused by the AD tag in the bidding frame,
• receives bids for the bidding AD frame, the bids being executed with a real time bidding platform such that each of the bids includes at least a bid price, deciding a winning bid such that one AD datum is selected for the bidding AD frame among the stored AD data of which the size data match the size datum of the bidding AD frame, and is supplied to the bidding AD frame to be displayed,
• a plurality of AD frame bidding computers that perform the bids for the AD frames and transmits the bids to the bid management computer,
• a frame coordinating computer that coordinates the attribution data of the composition frames,
• a user terminal computer that has the single screen wherein the user terminal computer
• receives the distribution datum from the content distributing computer,
• displays in the single screen
• advertisements in the AD frames, the advisements being created with the AD data supplied from the bid management computer, and
• contents in the content frames, the contents being created with the content data linked with the content frames, which are obtained from the content distributing computer, wherein
• the content distributing computer transmits user viewing information to the bid management computer,
• the frame coordinating computer comprises
• a frame increase/decrease determining means that determines to increase or to decrease a number of the AD frames in the distribution data while maintaining a total frame number of the composition frames by comparing a statistic value calculated from the user viewing information with a predetermined threshold value,
• a change instructing means that creates and transmits a frame type change order to the content distributing computer in order to turn the attribution data of one or more of the content frames into those of the AD frames in a case where the number of the AD frames is determined to increase,
• the content distributing computer, which received the frame type change order, revises the distribution data, by
• selecting one or more of the content frames to be changed, which are defined as selected content frames, and
• turning the attribution data of the selected content frames into those of the AD frames, which are defined as changed AD frames, wherein an AD tag is embedded to each of the changed AD frames in order to initiate a bidding for the changed AD frames such that advertisements created by the AD data supplied from the bid management computer using the AD tags are to be displayed in the changed Ad frames when the revised distribution data is distributed to the user terminal computer.