US 2019/0164194 A1Published application

Integrated location-based message personalization

AssigneeCars.Com, LLC

InventorsJoe Oliveri, Ben Stark, Anthony Arguelles, Balaaji Parthasarathy, Crispina Chong, Joe Grosspietch, Michael Dehner, Roger Kurth, Jim Cissell, Sainaga Srikantham, Mike Costa, Larry Vance

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Abstract

Systems and methods for personalizing electronic messages for users based upon determining user mobile device location data indicating user locations within an area of interest are disclosed. User geospatial location data is obtained at user mobile devices upon the triggering event of a user action (e.g., visiting a web site or using an application on the user mobile device). The location data is stored and compared against map data accurately and precisely defining a map area of the area of interest, such as a vehicle dealer lot. A user data sheet is generated to store information regarding the user location and time at the area of interest. The user data sheet may include a user status identifier based upon elapsed time since the user was at the area of interest. Personalized messages are then generated and transmitted to the user based upon the information in the user data sheet.

Claims20

Dependent claims

A computer-implemented method for generating user-personalized messages, comprising:

accessing, at a user mobile device via a communication network, information associated with one or more vehicles or vehicle dealers;
obtaining, by a geolocation unit of the user mobile device, a geospatial location identifier indicating a geospatial location of the user mobile device in response to accessing the information;
transmitting, from the user mobile device to a server via the communication network, the geospatial location identifier and a user mobile device identifier;
accessing, by one or more processors of the server, map data associated with a vehicle dealer lot in proximity to the identified geospatial location of the user mobile device;
determining, by the one or more processors of the server, that the user mobile device is located on the vehicle dealer lot by comparing the geospatial location identifier with the map data;
determining, by the one or more processors of the server, a vehicle type associated with a user interest based upon the vehicle dealer lot;
generating, by the one or more processors of the server, a user data sheet including (i) a timestamp associated with the geospatial location identifier, (ii) the user mobile device identifier, and (iii) the vehicle type;
determining, by the one or more processors of the server, a message content for presentation to a user of the user mobile device based upon the user data sheet;
transmitting, from the server to the mobile user device via the communication network, an electronic message including the message content;
and
presenting, by a display of the user mobile device, the message content to the user.

8 more elements

A computer system for generating user-personalized messages, comprising:

one or more processors;
a communication module adapted to communicate data via a communication network;
a program memory coupled to the one or more processors and storing executable instructions that when executed by the one or more processors cause the computer system to:
provide information associated with one or more vehicles or vehicle dealers to a user mobile device in response to a data request from the user mobile device using the communication module;
cause the user mobile device to obtain and transmit via the communication network a geospatial location identifier indicating a geospatial location of the user mobile device, wherein the geospatial location identifier is generated by the mobile device;
receive the geospatial location identifier and a user mobile device identifier from the user mobile device using the communication module;
access map data associated with a vehicle dealer lot in proximity to the identified geospatial location of the user mobile device;
determine that the user mobile device is located on the vehicle dealer lot by comparing the geospatial location identifier with the map data;
determine a vehicle type associated with a user interest based upon the vehicle dealer lot;
generate a user data sheet including (i) a timestamp associated with the geospatial location identifier, (ii) the user mobile device identifier, and (iii) the vehicle type;
determine a message content for presentation to a user of the user mobile device based upon the user data sheet;
transmit an electronic message including the message content to the user mobile device using the communication module;
and
cause the user mobile device to present the message content to the user via a display of the user mobile device.

11 more elements

A tangible, non-transitory computer-readable medium storing executable instructions for generating user-personalized messages that, when executed by one or more processors of a computer system, cause the computer system to:

provide information associated with one or more vehicles or vehicle dealers to a user mobile device in response to a data request from the user mobile device via a communication network;
cause the user mobile device to obtain and transmit via the communication network a geospatial location identifier indicating a geospatial location of the user mobile device, wherein the geospatial location identifier is generated by the mobile device;
receive the geospatial location identifier and a user mobile device identifier from the user mobile device via the communication network;
access map data associated with a vehicle dealer lot in proximity to the identified geospatial location of the user mobile device;
determine that the user mobile device is located on the vehicle dealer lot by comparing the geospatial location identifier with the map data;
determine a vehicle type associated with a user interest based upon the vehicle dealer lot;
generate a user data sheet including (i) a timestamp associated with the geospatial location identifier, (ii) the user mobile device identifier, and (iii) the vehicle type;
determine a message content for presentation to a user of the user mobile device based upon the user data sheet;
transmit an electronic message including the message content to the user mobile device via the communication network;
and
cause the user mobile device to present the message content to the user via a display of the user mobile device.

8 more elements

Dependencies are inferred from the claim text.