Using a social network to enhance targeted digital content presentation

A computer system comprising:

• a memory;
• and
• a processor in communication with the memory, wherein the computer system is configured to perform a method comprising:
• assigning, to each member of a plurality of members of a social network of a user, a respective knowledge score, the knowledge score being representative of accuracy in the member predicting positive impressions of the user;
• surveying the members of the social network for an indication of which one or more options, of a plurality of options for digital content, are expected to have a positive impression on the user;
• selecting, based on the surveying, selected digital content based on the one or more options that are expected to have a positive impression on the user, as indicated by the surveying;
• presenting the selected digital content to the user;
• and
• receiving from the user an indication of whether the selected digital content had a positive impression on the user.

A computer program product comprising:

• a computer readable storage medium readable by at least one processor and storing instructions for execution by the at least one processor for performing a method comprising:
• a memory;
• and
• a processor in communication with the memory, wherein the computer system is configured to perform a method comprising:
• a computer readable storage medium readable by at least one processor and storing instructions for execution by the at least one processor for performing a method comprising:
• assigning, to each member of a plurality of members of a social network of a user, a respective knowledge score, the knowledge score being representative of accuracy in the member predicting positive impressions of the user;
• surveying the members of the social network for an indication of which one or more options, of a plurality of options for digital content, are expected to have a positive impression on the user;
• selecting, based on the surveying, selected digital content based on the one or more options that are expected to have a positive impression on the user, as indicated by the surveying;
• presenting the selected digital content to the user;
• and
• receiving from the user an indication of whether the selected digital content had a positive impression on the user.