Advertising venues and optimization
AssigneeAppNexus Inc.
InventorsAndrew S. Dilling, David M. Himrod, Michiel Nolet
Life of this patent
Estimating the term…
Abstract
A system for providing an online advertising platform includes a first non-transitory machine-readable medium storing instructions executable by one or more data processors to group impression inventory units based at least in part on performance characteristics of the impression inventory units.
Claims22
A system that provides an online advertising platform, the system comprising:
- a first non-transitory machine-readable medium storing instructions executable by one or more data processors to:
- group impression inventory units based at least in part on performance characteristics of the impression inventory units.
The system of claim 6, wherein the first non-transitory machine-readable medium further stores instructions executable by the one or more data processors to:
- rank order groups of impression inventory units based at least in part on one or more of the following the respective aggregate impression volumes and a financial metric.
A system that provides an online advertising platform, the system comprising:
- a first non-transitory machine-readable medium storing first data characterizing a set of venues, each venue including a set of impression inventory units that share similar performance characteristics, each venue having an estimated aggregate impression volume that exceeds a threshold;
- a second non-transitory machine-readable medium storing second data characterizing member-specific prior executed transactions on the platform;
- a third non-transitory machine-readable medium storing instructions executable by one or more data processors to:
- accept, from a first member, a specification of a first campaign, the specification including one or more bidding goals;
- examine the second data to generate a rank ordered set of venues for the first member;
- execute a first plurality of first campaign transactions on a first venue of the rank ordered set to determine a first bid valuation for the first campaign that satisfies the specification.
Dependencies are inferred from the claim text.