Smarter Event Planning Using Cognitive Learning

A data processing system for selecting an optimal date for a planned event, the data processing system comprising:

• a bus system;
• a storage device connected to the bus system, wherein the storage device stores program instructions;
• and
• a processor connected to the bus system, wherein the processor executes the program instructions to:
• receive event input data that includes at least one of a location for a planned event, a range of dates for the planned event, attributes of a target audience for the planned event, and attributes of the planned event;
• retrieve web search data and social media data corresponding to the received event input data;
• analyze the received event input data and the retrieved web search data and social media data that correspond to the received event input data using natural language processing to identify a set of optimal dates to maximize attendance of the target audience at the planned event;
• and
• rank the identified set of optimal dates for the planned event based on weights assigned to each of the attributes of the target audience and the attributes of the planned event.

A computer program product for selecting an optimal date for a planned event, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a data processing system to cause the data processing system to perform a method comprising:

• receiving, by the data processing system, event input data that includes at least one of a location for a planned event, a range of dates for the planned event, attributes of a target audience for the planned event, and attributes of the planned event;
• retrieving, by the data processing system, web search data and social media data corresponding to the received event input data;
• analyzing, by the data processing system, the received event input data and the retrieved web search data and social media data that correspond to the received event input data using natural language processing to identify a set of optimal dates to maximize attendance of the target audience at the planned event;
• and
• ranking, by the data processing system, the identified set of optimal dates for the planned event based on weights assigned to each of the attributes of the target audience and the attributes of the planned event.