Reducing electronic resource consumption using search data

A system comprising:

• at least one hardware processor;
• and
• a non-transitory machine-readable medium embodying a set of instructions that, when executed by the at least one hardware processor, cause the at least one processor to perform operations, the operations comprising:
• receiving corresponding profile data for each one of a plurality of profiles of users of a social networking service;
• identifying a first cohort of profiles from the plurality of profiles based on a determination that at least one attribute is shared among the profile data of each one of the profiles of the first cohort of profiles;
• receiving corresponding search appearance data for each one of the profiles of the first cohort of profiles, the corresponding search appearance data comprising an impression count indicating a number of times the profile has been included in search results during a time period;
• selecting a first plurality of reference profiles from the first cohort of profiles based on a determination that the corresponding impression counts of the first plurality of reference profiles each satisfy a first impression criteria;
• selecting a first target profile from the first cohort of profiles based on a determination that the impression count of the first target profile satisfies a second impression criteria different from the first impression criteria, the first target profile being distinct from the first plurality of reference profiles;
• identifying a first trend among the first plurality of reference profiles based on a first trend criteria, the first trend corresponding to at least one feature that is determined to not be associated with the first target profile;
• and
• causing an indication of the at least one feature to be displayed on a computing device of the user of the first target profile based on the identifying of the first trend.

A non-transitory machine-readable medium embodying a set of instructions that, when executed by at least one hardware processor, cause the processor to perform operations, the operations comprising:

• receiving corresponding profile data for each one of a plurality of profiles of users of a social networking service;
• identifying a first cohort of profiles from the plurality of profiles based on a determination that at least one attribute is shared among the profile data of each one of the profiles of the first cohort of profiles;
• receiving corresponding search appearance data for each one of the profiles of the first cohort of profiles, the corresponding search appearance data comprising an impression count indicating a number of times the profile has been included in search results during a time period;
• selecting a first plurality of reference profiles from the first cohort of profiles based on a determination that the corresponding impression counts of the first plurality of reference profiles each satisfy a first impression criteria;
• selecting a first target profile from the first cohort of profiles based on a determination that the impression count of the first target profile satisfies a second impression criteria different from the first impression criteria, the first target profile being distinct from the first plurality of reference profiles;
• identifying a first trend among the first plurality of reference profiles based on a first trend criteria, the first trend corresponding to at least one feature that is determined to not be associated with the first target profile;
• and
• causing an indication of the at least one feature to be displayed on a computing device of the user of the first target profile based on the identifying of the first trend.