Dynamic and adaptive content processing in cloud based content hub

A dynamic publishing system, comprising:

• a receiving unit;
• and
• a processor programmed to:
• receive, via the receiving unit, a trigger message indicative of a potential change to a publishing workflow;
• process the trigger message resulting in a workflow modification message, the workflow modification message comprising (i) a content item identifier, (ii) a related semantic identifier indicative of a semantic of the workflow modification message, and (iii) workflow characterizing metadata;
• retrieve the publishing workflow by selection using the workflow characterizing metadata;
• modify at least one publishing workflow action of the retrieved publishing workflow based on the workflow modification message;
• and
• execute the modified publishing workflow.

A computer program product, comprising:

• a computer readable storage medium having computer readable program code embodied therewith, where the computer readable storage medium is not a transitory signal per se and where the computer readable program code when executed on a computer causes the computer to:
• receive a trigger message indicative of a potential change to a publishing workflow;
• process the trigger message resulting in a workflow modification message, the workflow modification message comprising (i) a content item identifier, (ii) a related semantic identifier indicative of a semantic of the workflow modification message, and (iii) workflow characterizing metadata;
• retrieve the publishing workflow by selection using the workflow characterizing metadata;
• modify at least one publishing workflow action of the retrieved publishing workflow based on the workflow modification message;
• and
• execute the modified publishing workflow.