System and method for the generation and editing of text content in website building systems

A tool for a website building system, the tool comprising:

• a database storing a plurality of text options, each text option formed of a hierarchical data structure (HDS) associated with a field role, said text option based on information gathered from said website building system and from sources external to said website building system, each said HDS having nodes and sub-trees representing field content, text paragraphs and sentences;
• a role determiner to receive and determine a field role for an editable text field of a website, said website being at least one of:
• edited and generated with said website building system;
• an analysis engine to make at least one text option recommendation from said database for said field role;
• an HDS editor to enable a user to select one recommended text option for said text field and to enable editing a local instance of an HDS of said text option including at least editing nodes and sub-trees of said local instance of said HDS;
• and
• a text generator to linearize said local instance and to generate the text for said text field for at least one of:
• a site generation system and an editor of said website building system.