Ranking and recommending hashtags

A system for ranking and recommending hashtags, the system comprising:

• at least one processor;
• at least one non-transitory computer readable storage medium storing instructions thereon, that, when executed by the at least one processor, cause the system to:
• determine one or more keywords from a post to publish by a publisher, the post associated with an entity,
• identify previous posts on a social networking system including the one or more keywords;
• determine hashtags used in the previous posts;
• rank the hashtags based on predefined criteria, the predefined criteria comprising at least one of a frequency of appearance of a respective hashtag in the previous posts, a number of likes or shares or reposts of a previous post of the previous posts comprising the respective hashtag, a number of followers of a person who used the respective hashtag, or a sentiment of the previous post comprising the respective hashtag, and
• recommend the hashtags, based on ranking, to the publisher for use with the post to publish.

A non-transitory computer readable medium storing computer instructions that, when executed by at least one processor, cause a computing device to:

• determine one or more keywords from a post to publish by a publisher, the post associated with an entity,
• identify previous posts on a social networking system including the one or more keywords;
• determine hashtags used in the previous posts;
• rank the hashtags based on predefined criteria, the predefined criteria comprising at least one of a frequency of appearance of a respective hashtag in the previous posts, a number of likes or shares or reposts of a previous post of the previous posts comprising the respective hashtag, a number of followers of a person who used the respective hashtag, or a sentiment of the previous post comprising the respective hashtag, and
• recommend the hashtags, based on ranking, to the publisher for use with the post to publish.