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US 2019/0163703 A1Published application
Advertisement placement and engagement supported video indexing, search and delivery platforms, methods, systems and apparatuses
AssigneeUnreel Entertainment LLC
InventorsDaniel Goikhman, Krishna Arvapally, Darren Cross
Life of this patent
Estimating the term…
Abstract
Advertisements are delivered with videos, the advertisements being cued to begin based on an analysis of metadata associated with the videos such as moments identified from user-submitted comments relative to the video. Credit earned by users based on their viewing and engagement activities may be gifted to other users or applied towards baseline fees assessed in connection with videos delivered to the user.
Claims20
A method for delivering video and advertisements comprising:
- selectively ingesting metadata including one or more comments corresponding to one or more videos;
- analyzing the ingested video metadata, by a metadata analysis component executed by a processor, to identify moments in the corresponding video by parsing comments relating to the video, identifying a moment if a comment includes a reference to a time in the video and storing the time and a text of the comment in a record of the moment;
- evaluating videos, by an evaluation component executed by a processor, based on a comparison of their corresponding moments to advertisement parameters to identify one or more videos appropriate for an advertisement;
- analyzing the moments corresponding to the one or more videos identified as being appropriate for an advertisement, by a moment analysis component executed by a processor, to identify one or more advertisement cues;
- and
- delivering the one or more videos identified as being appropriate for an advertisement along with an advertisement, the advertisement being cued to begin at a time relative to the one or more videos based on the one or more identified advertisement cues.
3 more elements
A method for delivering video and advertisements comprising:
- selectively ingesting metadata including one or more comments corresponding to one or more videos;
- analyzing the ingested video metadata, by a metadata analysis component executed by a processor, to identify moments in the corresponding video by parsing comments relating to the video, identifying a moment if a comment includes a reference to a time in the video and storing the time and a text of the comment in a record of the moment;
- analyzing the moments corresponding to the one or more videos, by a metadata analysis component executed by a processor, to identify one or more advertisement cues;
- and
- delivering the one or more videos along with an advertisement, the advertisement being cued to begin at a time relative to the one or more videos based on the one or more identified advertisement cues.
2 more elements
A method for delivering video and advertisements comprising:
- evaluating, by an evaluation component executed by a processor, metadata of a video to identify an advertisement cue for the video;
- delivering to a user, by a delivery component executed by a processor, the video along with the advertisement, the advertisement being cued to begin at a time relative to the video based on the identified advertisement cue;
- applying, by a credit handling component executed by a processor, a credit towards a baseline fee related to the video assessed to the user, the credit having been at least partially earned by the user viewing the advertisement;
- and
- invoicing the user for any remainder of the baseline fee after application of the credit.
2 more elements
Dependencies are inferred from the claim text.