Systems and methods for prefetching content items

The method of any preceding claim, further comprising:

• transmitting, by the computing device to the server, an initial request for an initial content item when the application is launched, the initial request for the initial content item comprising an initial parameter to be used by the server to determine the initial content item;
• receiving, by the computing device from the server, the initial content item, storing, by the computing device, the initial content item in the local cache structure;
• retrieving, by the computing device, in response to an initial request to display content after the application is launched, the initial content item from the local cache structure;
• and
• displaying, by the computing device, the initial content item within the environment of the application on the computing device.

A system for prefetching dynamically loaded content items for display by applications executed on client computing devices, comprising:

• a processor;
• and
• a memory coupled to the processor, the memory storing computer-executable instructions, which when executed by the processor, cause the processor to:
• transmit a first request for content to display within an environment of an application, the first request for content comprising a first parameter to be used to determine a first content item for display;
• store, in an associated memory element, the first parameter;
• receive the first content item;
• display the first content item in a first content slot within the environment of the application executing on the computing device;
• retrieve, responsive to displaying the first content item, from the memory element, the first parameter of the first request for content;
• transmit a follow-on request for content comprising the retrieved first parameter of the first request for content;
• receive a follow-on content item responsive to the follow-on request for content;
• store the follow-on content item in a local cache structure specific to the application;
• transmit a second request for content to display within the environment of the application, the second request for content comprising a second parameter to be used to determine a second content item for display;
• retrieve, in response to the second request, the follow-on content item from the local cache structure;
• and
• display, in response to the second request, the follow-on content item in a second content slot within the environment of the application on the computing device.