US 2019/0158924 A1 · OPTIMIZING TIMING OF DISPLAY OF A VIDEO OVERLAY

Abstract

The timing for displaying an overlay a video is optimized using a system that includes an engagement component that receives information regarding frames of a video at which respective users of a plurality of users stop engaging with the video and an analysis component that calculates user engagement scores for the frames based on the information, wherein the user engagement scores reflect a percentage of the plurality of users that stop engaging with the video at the respective frames, and wherein the higher the percentage the lower the user engagement score. The system further includes an identification component that identifies a subset of the frames associated with relatively lower user engagement scores in comparison to other frames of the video and an overlay component that configures an overlay for displaying over the video near at least one of the frames included in the subset.

Claims21

Dependent claims

A system, comprising:

a memory;
and
a hardware processor that, when executing computer executable instructions stored in the memory, is configured to:
determine engagement information for frames within a video content item, wherein the engagement information identifies a first subset of frames in which viewers are engaging with the video content item and wherein the engagement information identifies a second subset of frames in which the viewers are no longer engaging with the video content item;
generate an overlay for presentation with the video content item in which the overlay is positioned over at least one of the frames included in the first subset of frames and not positioned over at least one of the frames included in the second subset of frames;
and
cause the overlay to be displayed over the video content item for a time duration, wherein the overlay is positioned over the at least one of the frames included in the first subset of frames.

4 more elements

A non-transitory computer-readable medium containing computer executable instructions that, when executed by a processor, cause the processor to perform a method, the method comprising:

determining engagement information for frames within a video content item, wherein the engagement information identifies a first subset of frames in which viewers are engaging with the video content item and wherein the engagement information identifies a second subset of frames in which the viewers are no longer engaging with the video content item;
generating an overlay for presentation with the video content item in which the overlay is positioned over at least one of the frames included in the first subset of frames and not positioned over at least one of the frames included in the second subset of frames;
and
causing the overlay to be displayed over the video content item for a time duration, wherein the overlay is positioned over the at least one of the frames included in the first subset of frames.

1 more element

Dependencies are inferred from the claim text.

Optimizing timing of display of a video overlay

Life of this patent

Optimizing timing of display of a video overlay

Life of this patent

Abstract

Claims21