Interactive User Interface for Television Applications

An apparatus comprising:

• one or more processors;
• and
• memory storing executable instructions that, when executed by the one or more processors, cause the apparatus to:
• cause display, within a guide menu and in a first repeatedly-rotating sequence, of a first set of content items, of a plurality of content items, associated with a first menu category of a plurality of menu categories, wherein the plurality of content items are associated with the plurality of menu categories;
• based on causing display of a last content item from the first set of content items, cause display, within the guide menu and in the first repeatedly-rotating sequence, of a second set of content items, of the plurality of content items, associated with a second menu category;
• and
• based on receiving a selection associated with the second menu category, cause display, within the guide menu and in a second repeatedly-rotating sequence, of the second set of content items.