Processing Video Usage Information for the Delivery of Advertising

A method of selecting advertisements comprising the steps of:

• causing at least one processor to analyze a video comprising a plurality of frames to detect a plurality of parameters associated with said video;
• creating at least one summary of said video, using the at least one processor, wherein each said summary comprises one or more sequences of frames created based on video frames from said video and is a short summary of key elements in said video;
• publishing said at least one summary, using the at least one processor, making it available to be viewed by a user device, wherein said summary is viewed by a user in a display region of said user device and said video is accessed by a user through a user selection within said display region of said user device;
• collecting summary usage information from the consumption of said at least one summary and video usage information associated with said video by a user, using the at least one processor, comprising collecting data related to the interaction of the user with the at least one summary and data related to the selection by the user of the video;
• making a decision regarding an advertisement to present to said user, using the at least one processor, based at least in part upon said summary usage information and said video usage information.