US 2019/0158614 A1Published application

Cross channel in-vehicle video consumption measurement and analysis

AssigneeDrive Time Metrics, Inc.

InventorsRoderick MacKenzie, Robert J. Maccini, Joseph V. Gallagher

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Abstract

The invention provides a novel and unique system and method for cross channel in-vehicle media consumption measurement and analysis. Real-time measurement and analysis of all applicable forms of media that a driver or passenger may consume inside of an automobile can be achieved. This includes stored media such as DVDs, streaming media, internet video (including OTT programming), broadcast television utilizing ATSC 3.0, satellite television, use of social media platforms and office productivity programs, online chat, use of hands-free calling and other forms of video communication, including content routed to the In Vehicle Entertainment (IVE) system through integration with a smartphone, media player or other similar external Consumer Electronic (CE) device via wired or wireless connectivity, including but not limited to USB, BLUETOOTH, Wi-Fi, and the like, and also including integration platforms such as HULU, VIMEO, YOUTUBE, COX, COMCAST, VERIZON, NETFLIX, HBO, AMAZON PRIME, FACEBOOK, INSTAGRAM, TWITTER, SNAPCHAT and the like.

Claims20

Dependent claims

A method for measuring and analyzing in car video consumption through an in vehicle entertainment system located in a vehicle that is operable to selectively play video content, and that is operable to transmit data to a first server and a data repository, the method comprising steps of:

providing the vehicle;
providing the in vehicle entertainment system as a head unit located in the vehicle;
providing a computing device in the head unit with storage, a display, operation controls, a microprocessor, a memory component, I/O inputs and outputs and an operating system installed and running thereon;
providing video content measurement software stored in the storage of the head unit as a module on the in vehicle entertainment system;
receiving the video content through the in vehicle entertainment system;
monitoring both the video content and user interaction with the in vehicle entertainment system, with the module on the computing device, as the video content is played by the in vehicle entertainment system;
the video content measurement software directly recording data relative to the video content being played, in real time, wherein the data includes content metadata of the video content being played;
providing the first server and the data repository;
transmitting the data relative to the video content being played to the first server and the data repository;
and
storing the data and building a database of the data relative to the video content being played in the data repository;
processing the data received by the first server for at least one user;
generating a report, based on the data, relating to consumption of video of the at least one user through the in vehicle entertainment system;
the report relating to at least one of:
video consumption of one of the users, and video media consumption of at least two of the users;
and
determining a set of consumption habits of the at least one user from the report.

14 more elements

A video consumption measurement system for measuring and analyzing in car video consumption, the system comprising:

a vehicle;
an in vehicle entertainment system configured as a head unit in the vehicle, the head unit including a computing device with storage, a display, operation controls, a microprocessor, a memory component, I/O inputs and an operating system, the in vehicle entertainment system being operable to selectively receive video content;
video content measurement software stored on the memory component of the in vehicle entertainment system as a module, the video content measurement software being operable by the processor and being configured to directly record data relative to the video content being played, in real time, wherein the data includes content metadata of the video content being played, as the video content is played;
the module being configured and arranged for monitoring the video content and user interaction with the in vehicle entertainment system, with the computing device, as the video content is played by the in vehicle entertainment system;
a first server configured to receive the data;
a data repository in communication with the first server, the data repository being configured for storing the data and building a database of the data;
wherein the in vehicle entertainment system is configured to transmit the data to the first server to generate a report, based on the data, relating to consumption of video of the at least one user through the in vehicle entertainment system;
the report relating to at least one of:
video consumption of one of the users, and aggregated video consumption of at least two of the users;
and
wherein a set of consumption habits of the at least one user is determined from the report.

8 more elements

Dependencies are inferred from the claim text.

Facts

Application: 16/261,691Filed 30 Jan 2019
Priority: 3 Oct 2014
Published: 23 May 2019
Term ends: Not estimatedThe source records don’t support an estimate.

Classification11 codes

H04L 67/535
Network services: tracking the activity of the user
G06Q 30/0242
Advertisements: determining effectiveness of advertisements
H04H 60/33
Arrangements for monitoring broadcast services or broadcast-related services: arrangements for monitoring the users' behaviour or opinions
H04L 67/306
Profiles: user profiles

Family

Application62/059,420Us provisional application · filed 3 Oct 2014
Application14/872,497Continuation in part · filed 1 Oct 2015
Application16/180,173Continuation in part · filed 5 Nov 2018
Application16/261,691Continuation in part
US 10,165,070 B2Related patent
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US 2016/0100018 A1Published application
US 2019/0074920 A1Published application
US 2019/0158614 A1This patent

From the US filing history. Foreign family members aren’t listed.