Interactive Content in a Messaging Platform

A system of a social networking platform, comprising:

• one or more processors;
• and
• computer-readable storage device coupled to the one or more processors and having instructions stored thereon which, when executed by the one or more processors, cause the one or more processors to perform operations comprising:
• receiving event data from a content source, the event data describing facets of a media event;
• forming an interactive message based on the event data and according to a message template, wherein forming the interactive includes associating event data with one or more components of the message template;
• transmitting the interactive message to a plurality of client devices each associated with a respective one of a plurality of user accounts of the social networking platform, the interactive message being transmitted as a social media content item on the social networking platform;
• receiving, from at least one client device of the plurality of client devices, a report of a first interaction with the interactive message by a first user;
• updating, based on the report, the interactive message to provide an updated interactive message that includes an indication of the first interaction received in the report;
• and
• transmitting the updated interactive message to the at least one client device.

A method performed by a social networking platform implemented on one or more computers, the method comprising:

• receiving event data from a content source, the event data describing facets of a media event;
• forming an interactive message based on the event data and according to a message template, wherein forming the interactive includes associating event data with one or more components of the message template;
• transmitting the interactive message to a plurality of client devices each associated with a respective one of a plurality of user accounts of the social networking platform, the interactive message being transmitted as a social media content item on the social networking platform;
• receiving, from at least one client device of the plurality of client devices, a report of a first interaction with the interactive message by a first user;
• updating, based on the report, the interactive message to provide an updated interactive message that includes an indication of the first interaction received in the report;
• and
• transmitting the updated interactive message to the at least one client device.

One or more non-transitory, computer-readable storage media storing one or more instructions executable by a computer system of a social networking platform to perform operations comprising:

• receiving event data from a content source, the event data describing facets of a media event;
• forming an interactive message based on the event data and according to a message template, wherein forming the interactive includes associating event data with one or more components of the message template;
• transmitting the interactive message to a plurality of client devices each associated with a respective one of a plurality of user accounts of the social networking platform, the interactive message being transmitted as a social media content item on the social networking platform;
• receiving, from at least one client device of the plurality of client devices, a report of a first interaction with the interactive message by a first user;
• updating, based on the report, the interactive message to provide an updated interactive message that includes an indication of the first interaction received in the report;
• and
• transmitting the updated interactive message to the at least one client device.