Rendering of object data based on recognition and/or location matching

A system comprising:

• one or more processors;
• and
• a memory in communication with the one or more processors, the memory having computer-readable instructions stored thereupon which, when executed by the one or more processors, cause the one or more processors to:
• receive image data from a wearable device of a first user, the image data including facial data associated with a second user;
• apply facial recognition techniques to the facial data to identify the second user;
• determine, based on an identification of the second user, an item associated with an account of the second user, the item including at least one of:
• an item the second user currently has for sale via an electronic commerce site, an item the second user has purchased via the electronic commerce site, or an item for which the second user has provided a customer review via the electronic commerce site;
• and
• cause a rendering of the item associated with the account of the second user to be displayed on a display device of the wearable device of the first user.

A system comprising:

• one or more processors;
• and
• a memory in communication with the one or more processors, the memory having computer-readable instructions stored thereupon which, when executed by the one or more processors, cause the one or more processors to:
• receive location data from a wearable device of a user;
• determine, based on the location data, that the wearable device is within a threshold distance of a location of a source of an item, the item matching an item in which the user is currently interested;
• and
• cause a rendering of the item to be displayed on a display device of the wearable device of the user, wherein the rendering of the item is caused to be displayed on the display device so that the rendering of the item graphically corresponds to the source of the item in a view of a real-world environment provided via the wearable device.