Visually and/or semantically integrating a digital advertisement within a digital composition

A computer system comprising:

• a memory;
• and
• a processor system communicatively coupled to the memory;
• the processor system configured to perform a method comprising:
• determining characteristics of a hosting digital composition, wherein the digital composition hosts a digital advertisement;
• dynamically modifying at least one characteristic of the digital advertisement based at least on the determined characteristics of the hosting digital composition to create a modified digital advertisement, wherein the modifying the at least one characteristic of the digital advertisement configures the digital advertisement to be visually and/or semantically integrated within the hosting digital composition;
• and
• displaying the modified digital advertisement within the hosting digital composition.

A computer program product comprising a computer-readable storage medium having program instructions embodied therewith, the program instructions readable by a processor system to cause the processor system to:

• determine characteristics of a hosting digital composition, wherein the digital composition hosts a digital advertisement;
• dynamically modify at least one characteristic of the digital advertisement based at least on the determined characteristics of the hosting digital composition to create a modified digital advertisement, wherein the modifying the at least one characteristic of the digital advertisement configures the digital advertisement to be visually and/or semantically integrated within the hosting digital composition;
• and
• display the modified digital advertisement within the hosting digital composition.