Systems and methods for augmenting digital content

A method comprising:

• identifying, by a digital content generation and distribution system server, a monetizable feature for a first digital content item of a digital content library, the monetizable feature corresponding to an insertion point within the first digital content item, the insertion point is for use in inserting a second digital content item in a composite digital content presentation comprising the first digital content item and the second digital content item, wherein the insertion point meets a minimum threshold of appropriateness factors to display the second digital content item;
• automatically selecting, by the digital content generation and distribution system server, the second digital content item, the selecting comprising selecting using a monetization option associated with the insertion point and using contextual information associated with a viewing audience, the second digital content item being relevant to the viewing audience;
• and
• generating, by the digital content generation and distribution system server, the composite digital content presentation using the first digital content item and the second digital content item, the composite digital content presentation presenting the second digital content item, in conjunction with the first digital content item, in the composite digital content presentation at the insertion point, the composite digital content presentation for presentation to a user belonging to the viewing audience via a computing device of the user and an electronic communications network.

A non-transitory computer-readable storage medium tangibly encoded with computer-executable instructions that when executed by a processor associated with a computing device perform a method comprising:

• identifying a monetizable feature for a first digital content item of a digital content library, the monetizable feature corresponding to an insertion point within the first digital content item, the insertion point is for use in inserting a second digital content item in a composite digital content presentation comprising the first digital content item and the second digital content item, wherein the insertion point meets a minimum threshold of appropriateness factors to display the second digital content item;
• automatically selecting, by the digital content generation and distribution system server, the second digital content item, the selecting comprising selecting using a monetization option associated with the insertion point and using contextual information associated with a viewing audience, the second digital content item being relevant to the viewing audience;
• and
• generating, by the digital content generation and distribution system server, the composite digital content presentation using the first digital content item and the second digital content item, generating the composite digital content presentation comprising presenting the second digital content item in conjunction with the first digital content item at the insertion point, the composite digital content presentation for presentation to a user belonging to the viewing audience via a computing device of the user and an electronic communications network.

A computing device comprising:

• a processor;
• a non-transitory storage medium for tangibly storing thereon program logic for execution by the processor, the program logic comprising:
• identifying logic executed by the processor for identifying a monetizable feature for a first digital content item of a digital content library, the monetizable feature corresponding to an insertion point within the first digital content item, the insertion point is for use in inserting a second digital content item in a composite digital content presentation comprising the first digital content item and the second digital content item, wherein the insertion point meets a minimum threshold of appropriateness factors to display the second digital content item;
• selecting logic executed by the processor for automatically selecting the second digital content item, the selecting comprising selecting using a monetization option associated with the insertion point and using contextual information associated with a viewing audience, the second digital content item being relevant to the viewing audience;
• and
• generating logic executed by the processor for generating the composite digital content presentation using the first digital content item and the second digital content item, the composite digital content presentation presenting the second digital content item, in conjunction with the first digital content item, in the composite digital content presentation at the insertion point, the composite digital content presentation for presentation to a user belonging to the viewing audience via a computing device of the user and an electronic communications network.