Electronic system and method for advertisement pricing
AssigneeMastercard International Incorporated
InventorsAjay Nehra, Deepak Yadav, Shreya Mittal
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AssigneeMastercard International Incorporated
InventorsAjay Nehra, Deepak Yadav, Shreya Mittal
Estimating the term…
The present disclosure generally relates to an electronic system, a computerized method, and a non-transitory computer-readable storage medium for advertisement pricing. The system comprises a host server configured for performing steps of the method comprising: identifying a locality for displaying an advertisement; receiving traffic observation data from one or more traffic servers; generating vehicular traffic data based on the traffic observation data, the vehicular traffic data indicative of vehicular traffic activity in the locality; and performing an advertisement pricing process based on at least the vehicular traffic data to determine advertisement prices for displaying the advertisement in the locality.
A computerized method for advertisement pricing, the method comprising:
An electronic system for advertisement pricing, the system comprising a host server configured to:
A non-transitory computer-readable storage medium storing computer-readable instructions that, when executed by a host server, cause the host server to:
Dependencies are inferred from the claim text.