Electronic system and method for advertisement pricing

A computerized method for advertisement pricing performed by a host server, the method comprising:

• generating an electronic map representation of a geographical area;
• demarcating the electronic map representation into a plurality of demarcated regions;
• retrieving, from a transaction database, transaction data associated with merchant transactions in the plurality of demarcated regions;
• receiving, from a telecommunications service provider, mobile traffic data for generating consumer traffic data indicative of consumer traffic activity in the plurality of demarcated regions;
• and
• performing an advertisement pricing process to determine advertisement prices for each demarcated region based on at least the transaction data and consumer traffic data.

A non-transitory computer-readable storage medium storing computer-readable instructions for advertisement pricing by a host server that, when executed by a processor, cause the processor to at least:

• generate an electronic map representation of a geographical area;
• demarcate the electronic map representation into a plurality of demarcated regions;
• retrieve, from a transaction database, transaction data associated with merchant transactions in the plurality of demarcated regions;
• receive, from a telecommunications service provider, mobile traffic data for generating consumer traffic data indicative of consumer traffic activity in the plurality of demarcated regions;
• and
• perform an advertisement pricing process to determine advertisement prices for each demarcated region based on at least the transaction data and consumer traffic data.