Methods and Apparatus For Serving Relevant Advertisements
AssigneeGoogle Inc.
InventorsJeffrey Adgate Dean, Georges Harik, Paul Buchheit
Life of this patent
Estimating the term…
Abstract
The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.
Claims24
A computer implemented method comprising:
- determining, using information extracted from a video, that the video is related to one or more topics based on a frequency of occurrence of content in the video that is related to the one or more topics;
- identifying targeting data for a content item that is available for presentation with various different videos;
- determining that the content item is relevant to the video, the determining including:
- comparing the identified targeting data for the content item to the determined one or more topics related to the video;
- and
- determining, based on the comparison, that the identified targeting data for the content item and the determined one or more topics for the video match;
- and
- serving the content item based on determining that the identified targeting data for the content item matches the determined one or more topics for the video.
A non-transitory computer readable medium storing instructions that are executable by one or more processors to perform operations comprising:
- determining, using information extracted from a video, that the video is related to one or more topics based on a frequency of occurrence of content in the video that is related to the one or more topics;
- identifying targeting data for a content item that is available for presentation with various different videos;
- determining that the content item is relevant to the video, the determining including:
- comparing the identified targeting data for the content item to the determined one or more topics related to the video;
- and
- determining, based on the comparison, that the identified targeting data for the content item and the determined one or more topics for the video match;
- and
- serving the content item based on determining that the identified targeting data for the content item matches the determined one or more topics for the video.
A system comprising:
- one or more processing devices;
- and
- at least one non transitory computer readable medium storing instructions operable to cause the one or more processing devices to perform operations comprising:
- determining, using information extracted from a video, that the video is related to one or more topics based on a frequency of occurrence of content in the video that is related to the one or more topics;
- identifying targeting data for a content item that is available for presentation with various different videos;
- determining that the content item is relevant to the video, the determining including:
- comparing the identified targeting data for the content item to the determined one or more topics related to the video;
- and
- determining, based on the comparison, that the identified targeting data for the content item and the determined one or more topics for the video match;
- and
- serving the content item based on determining that the identified targeting data for the content item matches the determined one or more topics for the video.
Dependencies are inferred from the claim text.