Systems and methods for tracking media content consumption

A computer implemented media purchase tracking device comprising:

• a memory;
• at least one processor operatively coupled to the memory;
• and
• a persistent storage device operatively coupled to the memory and storing in a non-transitory manner instructions that when loaded into the memory cause the at least one processor to be operative to:
• receive accumulated media purchase transactions to determine media purchase data, the media purchase data being determined from one of clearing addenda associated with payment account data, and payment account data including dollar amount, merchant, transaction date/time or loyalty card number;
• determine purchased media items from the accumulated media purchase transactions;
• associate the purchased media items with an account number of one or more account numbers in a media tracking database;
• track media content purchase characteristics of an individual or a population segment based on the purchased media items associated with one or more account numbers in the media tracking database.

A computer implemented media consumption tracking device method of tracking media purchases of an individual or population segment, the method comprising:

• retrieving, by the media consumption tracking device, payment account data from an account database, the payment account data including one or more transactions associated with one or more account numbers within a period of time;
• receiving, by the media consumption tracking device, media consumption data, the media consumption data including accumulated media purchase, lease or license transactions;
• determining, by the media consumption tracking device, purchased media items from the media consumption data including accumulated media purchase, lease or license transactions, and associating the media consumption data with an account number from the one or more account numbers;
• generating by the media consumption tracking device a media purchase tracking database tracking media content purchase characteristics of the individual or the population segment, by storing the media consumption data associated with a respective account number from the one or more account numbers;
• and
• updating the media purchase tracking database with consumption data associated with corresponding account number for tracking media content purchase characteristics of the individual or the population segment based on the media tracking database.

A computer implemented media purchase tracking device tracking media purchases of an individual or population segment, comprising:

• at least one processor operatively coupled to the memory, the at least one processor configured to retrieve payment account data from an account database, the payment account data including one or more transactions associated with one or more account numbers within a period of time, the at least one processor configured to receive media consumption data including accumulated media purchase, lease or license transactions, and determine purchased media items from the media consumption data including accumulated media purchase, lease or license transactions, and to associate the media consumption data with an account number from the one or more account numbers;
• a persistent storage memory operatively couple to the at least one processor, the persistent storage memory including a media purchase tracking database tracking media content purchase characteristics of the individual or the population segment, by storing the media consumption data associated with a respective account number from the one or more account numbers, and the at least one processor updating the media purchase tracking database in the persistent storage memory with consumption data associated with corresponding account number for tracking media content purchase characteristics of the individual or the population segment.