Personalized content delivery using neuro-response priming data

A system to increase effectiveness of an advertisement in a source material, the system comprising:

• an analyzer to determine user resonance associated with a portion of a source material based on neuro-response data collected from a first user, the neuro-response data collected from the first user while the first user is exposed to the source material;
• a priming repository system to determine and store a priming characteristic associated with the portion of the source material based on the user resonance;
• a personalization repository system to store a user profile of a second user, the user profile including one or more user preferences associated with the second user;
• and
• an integration system to:
• access the priming repository system, the personalization repository system, and a plurality of advertisements including (a) a first advertisement having a first attribute and (b) a second advertisement having a second attribute;
• and
• select as a selected advertisement (a) the first advertisement or (b) the second advertisement to be presented in the portion of the source material based on the priming characteristic, the user profile, the first attribute, and the second attribute.

A tangible machine readable storage device or storage disc comprising instructions that, when executed, cause at least one processor to at least:

• determine user resonance associated with a portion of a source material based on neuro-response data collected from a first user;
• determine a priming characteristic associated with the portion of the source material based on the user resonance;
• store the priming characteristic in a priming repository;
• access the priming repository, a personalization repository, and an advertisement repository, the personalization repository including a user profile of a second user, the user profile including one or more user preferences associated with the second user, the advertisement repository including plurality of advertisements including (a) a first advertisement having a first attribute and (b) a second advertisement having a second attribute;
• and
• select as a selected advertisement (a) the first advertisement or (b) the second advertisement to be presented in the portion of the source material based on the priming characteristic, the user profile, the first attribute, and the second attribute.

A method for increasing effectiveness of an advertisement in a source material, the method comprising:

• determining, by executing an instruction with at least one processor, user resonance associated with a portion of a source material based on neuro-response data collected from a first user, the neuro-response data collected from the first user while the first user is exposed to the source material;
• determining, by executing an instruction with the at least one processor, a priming characteristic associated with the portion of the source material based on the user resonance;
• storing, by executing an instruction with the at least one processor, the priming characteristic in a priming repository;
• accessing, by executing an instruction with the at least one processor, the priming repository, a personalization repository, and an advertisement repository, the personalization repository including a user profile of a second user, the user profile including one or more user preferences associated with the second user, the advertisement repository including plurality of advertisements including (a) a first advertisement having a first attribute and (b) a second advertisement having a second attribute;
• selecting, by executing an instruction with the at least one processor, as a selected advertisement (a) the first advertisement or (b) the second advertisement to be presented in the portion of the source material based on the priming characteristic, the user profile, the first attribute, and the second attribute;
• and
• inserting, by executing an instruction with the at least one processor, the selected advertisement into the portion of the source material.