Brand follower tracking using social media data

A computer program product for tracking brand followers using social media history and generated directed advertising, the computer program product comprising:

• one or more non-transitory computer-readable storage media and program instructions stored on the one or more non-transitory computer-readable storage media, the program instructions, when executed by the computing device, cause the computing device to perform a method comprising:
• receiving by a computing device a brand for market analysis, the brand having a brand account on a social media platform;
• receiving by the computing device social media history regarding social media habits of social media users of the social media platform obtained from the social media users;
• determining by the computing device a distribution of brand followers among social media users following the brand account on the social media platform based upon the social media habits of social media users from the social media users;
• generating by the computing device one or more clusters for viewing market segmentation regarding the brand for market analysis, the one or more clusters generated by utilization of the social media habits of social media users from social media users;
• receiving by the computing device brand data regarding a plurality of brands having brand accounts on the social media platform, follower profiles for brand followers of the plurality of brand accounts, and social media information for the followers of the plurality of brand accounts;
• and
• generating by the computing device an influencer analysis for the plurality of brand accounts, the influencer analysis based upon the brand data regarding the plurality of brands, follower profiles, and the social media information for the followers of the plurality of brand accounts.

A computer system for tracking brand followers using social media history and generated directed advertising, the computer system comprising:

• one or more computer processors;
• one or more computer-readable storage media;
• program instructions stored on the computer-readable storage media for execution by at least one of the one or more processors, the program instructions comprising:
• program instructions to receive by a computing device a brand for market analysis, the brand having a brand account on a social media platform;
• program instructions to receive by the computing device social media history regarding social media habits of social media users of the social media platform obtained from the social media users;
• program instructions to determine by the computing device a distribution of brand followers among social media users following the brand account on the social media platform based upon the social media habits of social media users from the social media users;
• program instructions to generate by the computing device one or more clusters for viewing market segmentation regarding the brand for market analysis, the one or more clusters generated by utilization of the social media habits of social media users from social media users;
• program instructions to receive by the computing device brand data regarding a plurality of brands having brand accounts on the social media platform, follower profiles for brand followers of the plurality of brand accounts, and social media information for the followers of the plurality of brand accounts;
• and
• program instructions to generate by the computing device an influencer analysis for the plurality of brand accounts, the influencer analysis based upon the brand data regarding the plurality of brands, follower profiles, and the social media information for the followers of the plurality of brand accounts.