Automatically connecting external data to business analytics process

A method of automatically generating a fused data file based on an initial query data flow obtained by a big data analytics system, the method comprising:

• detecting, via an electronic event monitoring controller, at least one user targeted event from the query data flow;
• determining, via an electronic event conversion controller, at least one contextual element associated with the at least one user targeted event;
• automatically converting, via the event conversion controller, the at least one contextual element into a search criteria;
• automatically executing, via an electronic external data query builder controller, an external search query based on the search criteria;
• and
• automatically fusing, via an electronic data fusing controller, the at least one contextual element generated from the at least one user targeted event, together with external search results generated from the external search query and the initial query data flow to generate the fused data file.

A computer program product for automatically generating a fused data file based on an initial query data flow obtained by a big data analytics system, said computer program product comprising:

• a computer readable storage medium having stored thereon program instructions that are executable by at least one electronic hardware controller, the program instructions including:
• first program instructions executable by an electronic event monitoring controller to cause the event monitoring controller to detect at least one user targeted event from the query data flow;
• second program instructions executable by an event conversion controller, in signal communication with the event monitoring controller, to cause the conversion controller to determine at least one contextual element associated with the at least one user targeted event, and to automatically convert the at least one contextual element into a search criteria;
• third program instructions executable by an electronic external data query builder controller to cause the external data query builder controller to automatically execute an external search query based on the search criteria;
• and
• fourth program instructions executable by an electronic data fusing controller to cause the data fusing controller to automatically fuse the at least one contextual element generated from the at least one user targeted event, together with external search results generated from the external search query and the initial query data flow to generate a fused data file.

A data analysis system comprising:

• an event monitoring controller configured to detect at least one user targeted event from an initial query data flow;
• an event conversion controller in signal communication with the event monitoring controller, and configured to automatically convert at least one contextual element associated with a detected user targeted event into a search criteria;
• a data fusing controller configured to automatically fuse the at least one contextual element generated from the at least one user targeted event, together with external search results generated from an external search query and the initial query data flow to generate a fused data file;
• and
• a graphic user interface (GUI) configured to display visual results of the fused data file.

A method of automatically generating a fused data file based on an initial query data flow, the method comprising:

• detecting at least one user targeted event from the query data flow;
• automatically converting at least one contextual element associated with a detected user targeted event into a search criteria;
• automatically fusing the at least one contextual element generated from the at least one user targeted event, together with external search results generated from an external search query and the initial query data flow to generate a fused data file;
• and
• displaying via a graphic user interface (GUI), visual results of the fused data file.