Unified messaging platform and interface for providing inline replies

A method comprising:

• scanning a message to identify a structure of first text content included in the message, the structure identifying at least one element of the first text content, the one element having a location within the first text content;
• receiving an indication selecting the one element;
• displaying a new text input field within the first text content at the location of the selected one element;
• receiving reply text content into the new input field;
• and
• sending a reply to the message, wherein the reply comprises the reply text content integrated into the message at the location.

A non-transitory computer readable storage medium comprising instructions that when executed configure hardware processing circuitry to perform operations comprising:

• scanning a message to identify a structure of first text content included in the message, the structure identifying at least one element of the first text content, the one element having a location within the first text content;
• receiving an indication selecting the one element;
• displaying a new text input field within the first text content at the location of the selected one element;
• receiving reply text content into the new input field;
• and
• sending a reply to the message, wherein the reply comprises the reply text content integrated into the message at the location.