Purchase Intent Determination And Real Time In-store Shopper Assistance

A system for determining purchase intent of an anonymous shopper in a retail store and providing assistance to said anonymous shopper in said retail store based on said determined purchase intent, said system comprising:

• a plurality of sensors positioned at a plurality of sections of said retail store for capturing a plurality of images of said anonymous shopper;
• a purchase intent determination and assistance management system in communication with said sensors via a network, said purchase intent determination and assistance management system comprising:
• at least one non-transitory computer readable storage medium for storing computer program instructions defined by modules of said purchase intent determination and assistance management system;
• and
• at least one processor communicatively coupled to said at least one non-transitory computer readable storage medium for executing said computer program instructions defined by said modules of said purchase intent determination and assistance management system, said modules of said purchase intent determination and assistance management system comprising:
• an anonymous shopper identification module for identifying said anonymous shopper within a region of interest configured for a section in said retail store using one or more of said sensors positioned at said sections of said retail store;
• a data communication module for receiving a plurality of images of said identified anonymous shopper captured by said one or more of said sensors positioned at said configured region of interest;
• a shopper attribute determination module for determining shopper attributes of said identified anonymous shopper from said received images;
• an event generation module for generating an event associated with said received images and said determined shopper attributes based on a configurable dwell time threshold, wherein said configurable dwell time threshold is dynamically configured by a dwell time threshold computation module based on iterative statistical inputs;
• a ranking module for iteratively ranking said identified anonymous shopper based on said generated event and section attributes of said configured region of interest for determining said purchase intent of said identified anonymous shopper to convert said identified anonymous shopper into a potential buyer;
• an alert notification module for generating and transmitting one or more alert notifications with said determined shopper attributes, images that provide a physical identification of said identified anonymous shopper, and said region of interest to a communication device of each of one or more of a plurality of store assistants to provide said assistance to said identified anonymous shopper based on said iterative ranking of said identified anonymous shopper and predetermined section criteria;
• said data communication module for rendering information on target items and offers on said target items applicable to said identified anonymous shopper based on said determined shopper attributes to said communication device of one of said store assistants on request, on receiving an acceptance indication from said one of said store assistants to provide said assistance to said identified anonymous shopper;
• and
• a feedback module for receiving and storing feedback on a communication initiated with said identified anonymous shopper from said communication device of said one of said store assistants for said iterative ranking of said identified anonymous shopper in conjunction with conversion data extracted from said feedback received from said communication device of said one of said store assistants of said retail store.

A non-transitory computer readable storage medium having embodied thereon, computer program codes comprising instructions executable by at least one processor for determining purchase intent of an anonymous shopper in a retail store and providing assistance to said anonymous shopper in said retail store based on said determined purchase intent, said computer program codes comprising:

• a first computer program code for identifying said anonymous shopper within a region of interest configured for a section in said retail store using one or more of a plurality of sensors positioned at a plurality of sections of said retail store;
• a second computer program code for receiving a plurality of images of said identified anonymous shopper captured by said one or more of said sensors positioned at said configured region of interest;
• a third computer program code for determining shopper attributes of said identified anonymous shopper from said received images, wherein said shopper attributes comprise dwell time, sections of dwell, an age range, gender, prominent colour of a clothing worn by said identified anonymous shopper, whether said identified anonymous shopper is accompanied by another shopper, location, date, and time;
• a fourth computer program code for generating an event associated with said received images and said determined shopper attributes based on a configurable dwell time threshold, wherein said configurable dwell time threshold is dynamically configured based on iterative statistical inputs, wherein said iterative statistical inputs comprise time of day, day of week, promotions in said configured region of interest, temperature, and shopper demographics;
• a fifth computer program code for iteratively ranking said identified anonymous shopper based on said generated event and section attributes of said configured region of interest for determining said purchase intent of said identified anonymous shopper to convert said identified anonymous shopper into a potential buyer, wherein said section attributes comprise time of day, day of week, section value, store sales, offers, and shopper conversion elements;
• a sixth computer program code for generating and transmitting one or more alert notifications with said determined shopper attributes, images that provide a physical identification of said identified anonymous shopper, and said region of interest to a communication device of each of one or more of a plurality of store assistants to provide said assistance to said identified anonymous shopper based on said iterative ranking of said identified anonymous shopper and predetermined section criteria, wherein said predetermined section criteria comprise section value, type of said section, and number of available store assistants assigned to said section;
• a seventh computer program code for rendering information on target items and offers on said target items applicable to said identified anonymous shopper based on said determined shopper attributes to said communication device of one of said store assistants on request, on receiving an acceptance indication from said one of said store assistants to provide said assistance to said identified anonymous shopper;
• and
• an eighth computer program code for receiving and storing feedback on a communication initiated with said identified anonymous shopper from said communication device of said one of said store assistants for said iterative ranking of said identified anonymous shopper in conjunction with conversion data extracted from said feedback received from said communication device of said one of said store assistants of said retail store.