Analysis of television viewership data for creating electronic content schedules

A system for generating an electronic content schedule, comprising:

• one or more processors;
• memory;
• and
• one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs including instructions for:
• receiving one or more data files comprising television (TV) viewing data for a first plurality of individuals and descriptive data for the first plurality of individuals, the descriptive data comprising demographic and behavioral data for each individual;
• receiving, from a user, target audience criteria, target TV content, and criteria for key performance indicators (KPIs);
• tracking KPIs for a target segment including a second plurality of individuals selected from the first plurality of individuals based on matching the target audience criteria to the descriptive data;
• calculating spot watching probabilities for each individual in the target segment;
• generating a plurality of spot packages based on the target TV content;
• for each spot package in the plurality of spot packages:
• generating a probabilistic segment by statistically selecting a third plurality of individuals from the target segment based on the spot watching probability, and
• calculating a plurality of KPIs for the probabilistic segment;
• generating a plurality of scores corresponding to the plurality of spot packages based on the plurality of KPIs calculated for each spot package and based on the tracked KPIs for the target segment;
• generating a content schedule that includes a spot package selected from the plurality of spot packages based on the plurality of scores;
• and
• outputting the electronic content schedule to a display.

A non-transitory computer-readable storage medium comprising one or more programs for generating an electronic content schedule, wherein the one or more programs, when executed by one or more processors, cause the one or more processors to perform operations comprising:

• receiving one or more data files comprising television (TV) viewing data for a first plurality of individuals and descriptive data for the first plurality of individuals, the descriptive data comprising demographic and behavioral data for each individual;
• receiving, from a user, target audience criteria, target TV content, and criteria for key performance indicators (KPIs);
• tracking KPIs for a target segment including a second plurality of individuals selected from the first plurality of individuals based on matching the target audience criteria to the descriptive data;
• calculating spot watching probabilities for each individual in the target segment;
• generating a plurality of spot packages based on the target TV content;
• for each spot package in the plurality of spot packages:
• generating a probabilistic segment by statistically selecting a third plurality of individuals from the target segment based on the sot watching probabilities, and
• calculating a plurality of KPIs for the probabilistic segment;
• generating a plurality of scores corresponding to the plurality of spot packages based on the plurality of KPIs calculated for each spot package and based on the tracked KPIs for the target segment;
• generating a content schedule that includes a spot package selected from the plurality of spot packages based on the plurality of scores;
• and
• outputting the electronic content schedule to a display.