Techniques to dynamically select a video encoder for streaming video encoding

An apparatus, comprising:

• an encoding configuration component operative to receive network performance information for a video stream at a sending device, the video stream at a first video bitrate with a first video encoding codec;
• and assign a second video bitrate with a second video encoding codec to a media component based on the network performance information, wherein the second video encoding codec is used based on generating the video stream at the second video bitrate;
• the media component operative to generate the video stream at the sending device at the second video bitrate with the second video encoding code;
• and
• the network component operative to send the video stream from the sending device to the receiving device using the second video encoding codec.

A computer-implemented method, comprising:

• receiving a video stream initiation between a sending device and a receiving device at a messaging server device;
• sending a video codec selection policy from the messaging server device to the sending device;
• receiving a video stream at a messaging server device from the sending device, the video stream generated at the sending device at a first video bitrate with a first video encoding codec, the first video encoding codec selected based on the video codec selection policy;
• sending the video stream to a receiving device;
• receiving a video stream at a messaging server device from the sending device, the video stream generated at the sending device at a second video bitrate with a second video encoding codec, the second video encoding codec selected based on the video codec selection policy;
• and
• sending the video stream to the receiving device, the video stream using the second video encoding codec selected based on the video codec selection policy.