US 2019/0104201 A1Published application

Server to server interaction in content item selection events

AssigneeMicrosoft Technology Licensing, LLC

InventorsHardik Bati, Xiang Yu, Haiyan Luo, Swetha Karthik, John Moore

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Abstract

Techniques are provided for server-to-server interaction for content item selection. A system receives a request for one or more content items from a client device. In response to receiving the request, the system generates multiple content requests. Each content request is sent to a different content provider of multiple content providers. At least one of the content requests is transmitted over a network to a content provider that is remote relative to the system. The system receives multiple responses, each of which is from a different content provider of the multiple content providers. Each response identifies a different content item. The system makes a determination that at least one content item is associated with a particular web domain. The system selects, based on the determination, a particular content item of the plurality of content items and causes the particular content item to be transmitted to the client device.

Claims20

Dependent claims

A system comprising:

one or more processors;
one or more storage media storing instructions which, when executed by the one or more processors, cause:
receiving, from a client device, a request for one or more content items;
in response to receiving the request:
generating a plurality of content requests;
sending each content request of the plurality of content requests to a different content provider of a plurality of content providers, wherein at least one of the content requests in the plurality of content requests is transmitted over a network to a content provider that is remote relative to the system;
receiving a plurality of responses, each of which is received from a different content provider of the plurality of content providers;
wherein each response of the plurality of responses identifies a different content item of a plurality of content items;
making a determination that at least one content item of the plurality of content items is associated with a particular web domain;
selecting, based on the determination, a particular content item of the plurality of content items;
causing the particular content item to be transmitted to the client device.

8 more elements

A method comprising:

receiving, from a client device, a request for one or more content items;
in response to receiving the request:
generating a plurality of content requests;
sending each content request of the plurality of content requests to a different content provider of a plurality of content providers, wherein at least one of the content requests in the plurality of content requests is transmitted over a network to a content provider that is remote relative to the system;
receiving a plurality of responses, each of which is received from a different content provider of the plurality of content providers;
wherein each response of the plurality of responses identifies a different content item of a plurality of content items;
making a determination that at least one content item of the plurality of content items is associated with a particular web domain;
selecting, based on the determination, a particular content item of the plurality of content items;
causing the particular content item to be transmitted to the client device;
wherein the method is performed by one or more computing devices.

7 more elements

Dependencies are inferred from the claim text.