System and method for transferring value between database records

A computer-implemented method of transferring value between database records, the method comprising:

• receiving, from a remote electronic device over a network, one or more configuration options for configuring a particular transfer of value between records in one or more databases, the configuration options specifying a graphical element to be provided upon completion of the transfer of value and an email address;
• sending a request to a communications server over the network, the request including the email address for use as a destination for a communication indicating that the transfer of value has been initiated, wherein the communication includes an indication of an identifier for the particular transfer of value;
• storing an indication of the graphical element in association with the identifier for the particular transfer of value;
• receiving, from a second remote electronic device over the network, a request to complete the transfer of value, the request to complete the transfer of value indicating the identifier for the particular transfer of value;
• retrieving the indication of the graphical element based on the identifier indicated in the request;
• confirming the transfer of value by communicating with the communications server over the network;
• and
• sending, to the second remote electronic device over the network, a reply indicating completion of the transfer, the reply including an indication of the retrieved indication of the graphical element,
• wherein the graphical element is displayable on the second remote electronic device to indicate completion of the transfer of value.

A non-transitory computer-readable storage medium storing instructions that when executed by a processor of a computer system cause the computer system to:

• receive, from a remote electronic device over a network, one or more configuration options for configuring a particular transfer of value between records in one or more databases, the configuration options specifying a graphical element to be provided upon completion of the transfer of value and an email address;
• send a request to a communications server over the network, the request including the email address for use as a destination for a communication indicating that the transfer of value has been initiated, wherein the communication includes an indication of an identifier for the particular transfer of value;
• store an indication of the graphical element in association with the identifier for the particular transfer of value;
• receive, from a second remote electronic device over the network, a request to complete the transfer of value, the request to complete the transfer of value indicating the identifier for the particular transfer of value;
• retrieve the indication of the graphical element based on the identifier indicated in the request;
• confirm the transfer of value by communicating with the communications server over the network;
• and
• send, to the second remote electronic device over the network, a reply indicating completion of the transfer, the reply including an indication of the retrieved indication of the graphical element,
• wherein the graphical element is displayable on the second remote electronic device to indicate completion of the transfer of value.