Persona-based conversational interface personalization using social network preferences

A non-transitory, computer-readable medium storing computer-readable instructions executable by a computer and configured to:

• receive, via a communications module, a first signal including a conversational input received via interactions with a conversational interface, the conversational input associated with a particular user profile, wherein the particular user profile is associated with a set of social network activity information;
• analyze the received conversational input via a natural language processing engine to determine an intent of the received conversational input and to determine a personality input type of the received conversational input;
• identify a persona response type associated with the determined personality input type;
• determine a set of response content responsive to the determined intent of the received conversational input;
• identify a particular persona from a plurality of personas associated with the particular user profile based on the set of social network activity information, the identified particular persona corresponding to the identified persona response type, where each of the plurality of personas are associated with persona-related contextual content for use in personalizing at least one response generated in response to a conversational contextual input, and wherein the particular persona is associated with a set of persona-related content;
• modify the set of response content using at least a portion of the persona-related content associated with the identified particular persona to generate a persona-associated response;
• and
• transmit, via the communications module, a second signal including the persona-associated response to a device associated with the particular user profile for presentation in response to the received conversational input.

A computerized method performed by one or more processors, the method comprising:

• receiving, via a communications module, a first signal including a conversational input received via interactions with a conversational interface, the conversational input associated with a particular user profile, wherein the particular user profile is associated with a set of social network activity information;
• analyzing the received conversational input via a natural language processing engine to determine an intent of the received conversational input and to determine a personality input type of the received conversational input;
• identifying a persona response type associated with the determined personality input type;
• determining a set of response content responsive to the determined intent of the received conversational input;
• identifying a particular persona from a plurality of personas associated with the particular user profile based on the set of social network activity information, the identified particular persona corresponding to the identified persona response type, where each of the plurality of personas are associated with persona-related contextual content for use in personalizing at least one response generated in response to a conversational contextual input, and wherein the particular persona is associated with a set of persona-related content;
• modifying the set of response content using at least a portion of the persona-related content associated with the identified particular persona to generate a persona-associated response;
• and
• transmitting, via the communications module, a second signal including the persona-associated response to a device associated with the particular user profile for presentation in response to the received conversational input.