Systems and Methods For Increasing Lead Conversion Rates For Prospective Buyers and Sellers Of Real Estate
AssigneeBoldleads.com, Inc.
InventorDaniel Loschiavo
Life of this patent
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Abstract
Systems and methods for managing a call list of leads for a real estate agent. The method includes maintaining respective logs of text and email messages for a plurality of leads; adjusting a respective engagement score for each lead based on that lead's email and text log; and adjusting the relative position of each lead in the call list based on the relative value of each lead's engagement score.
Claims15
A computer system for prioritizing prospective leads in a call list for use by a real estate agent, the system comprising:
- a first module configured to manage and display the call list;
- a second module configured to manage a first messaging funnel associated with a first one of the leads, the first messaging funnel having a first email message x(1) and a first text message y(1);
- and
- a third module configured to calculate a first engagement score ES(1)=A1x(1)+B1y(1) for the first lead based on the first funnel, A1 and B1 are weighting coefficients.
A method of managing leads for a real estate agent, comprising the steps of:
- sending, in response to a request for a report, an email message to a lead including an attached link to a web page containing the report;
- monitoring the status of the link to determine when the web page is opened by the lead;
- and
- sending an alert to the agent in real time while the web page is opened advising the agent to contact the lead.
A method of managing a call list of leads for a real estate agent, comprising:
- maintaining respective logs of text and email messages for a plurality of leads;
- adjusting a respective engagement score for each lead based on that lead's email and text log;
- and
- adjusting the relative position of each lead in the call list based on the relative value of each lead's engagement score.
Dependencies are inferred from the claim text.